Two Yoo Project - Sugar Man

Broadcasting
Sugarman Season3
Year of Production
2021
Content Type
Entertainment
Platform
TV Channel
Target Age
Adults
Quantity
90(min) 14Quantity Input

Summary

The idea for the program began with the documentary Searching For Sugar Man, which refers to the 2012 Swedish–British documentary about American musician Sixto Rodriguez, who faded into obscurity in the United States but somehow ended up as a megastar in South Africa. The program revolves around the battle of two teams led by Yoo Jae-suk and Yoo Hee-yeol. Each team will bring back a "Sugar Man": the singer who was a one-hit-wonder, but has since disappeared from the public eye. The two teams recreate the old song, "Sugar Song", into new versions which will make them appealing to today's music market. To relive their glory, the songs will be recreated by each producer from each team with today's artist, "Show Man", who are slated to change every episode.

Company Profile

Broadcasting

SLL Joongang Co., Ltd

SLL took the first step towards becoming a global major studio by changing its name from JTBC Studios to SLL in 2022. As a multi-dimensional studio covering all aspects of the content business from development to production, investments and distribution, we are expanding the horizon for K-content.

We have produced mega-hit shows such as SKY Castle, The World of the Married, and Itaewon Class as well as OTT series including Hellbound and All of Us are Dead that captured the global audiences' attention.

Furthermore, we are trend-setters in the feature and digital spaces, creating content that is not bound to specific platforms and existing formats. Through strategic partnerships with global streamers and studios, as well as the production of international remakes, we are making a strong footprint in the competitive content market.

SLL hopes to tell exciting stories that captivate audiences around the globe and transcend the traditional boundaries of time and space. With the change of our company name, we will become a boundless and fierce studio much different from those that exist today.

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