X THE LEAGUE Season 1

Year of Production
2026
Content Type
Entertainment
Platform
TV Channel
Target Age
Adults
Quantity
60(min) 12Quantity Input

Video

Summary

"X THE LEAGUE" is the world's first Global Live Commerce Championship Format that seamlessly integrates broadcast content with live-streamed commerce. It stands out from conventional audition and survival shows as an innovative global broadcasting format (IP). Moving beyond simple entertainment, it embeds real transactions and consumer participation directly into the content structure, presenting a new business model that simultaneously drives growth for both broadcasting and commerce. Furthermore, with its licensable framework that can be uniformly implemented across different countries, it possesses exceptionally high global scalability and commercial viability.

Company Profile

Startup

LALA STATIONS Co., Ltd.

LALA STATION's A.I Live SaaS (artificial intelligence-based global live transmission solution) uses voice translation for mobile platforms (APP/WEB), Voice dubbing technology provides an environment that communicates with global customers without language barriers, automatically creates shorts that provides ultra-personalization, global localization environment, modeling using generative artificial intelligence, and provides API or integrated platform construction technology.

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