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2023 Character Industry White Paper - English and Chinese Summary
Table of Contents
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PART 1. Usage Status
- 1.1. Survey Design
- 1.2. Frequency of Using Character Content
- 1.3. Most Favored Character
- 1.4. First Recognition of the Most Favored Character
- 1.5. Reason for the Most Favored Character
- 1.6. Experience of Purchasing Real-life Character Goods
- 1.7. Type of Real-life Character Goods Purchased
- 1.8. Experience of Purchasing Goods Created by Featuring
Character IP
- 1.9. Types of Goods Created by Featuring Character IP
- 1.10. Experience of Purchasing Digital Character Merchandise
- 1.11. Monthly Average Expenditure of Character Usage
- 1.12. Character’s Impact on Merchandise Purchasing Decisiond
- 1.13. Influence of Authenticity on Character Merchandise Purchasing Decisions
- 1.14. Scope of Additional Expenditure for Merchandise Featuring Character IP
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PART 2. Support Project
- 2.1. Production Capabilities Enhancement
- 2.2. Distribution Support
Summary
- - The subjects of this survey are people between the ages of 3 and 69
living across the country who have used real-life or digital character
content “more than once every two to three months” in the past year.
※ For more details, please refer to the attached (PDF) file.