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    • SM C&C is a Leading Content Creator Promoting Core Values of K-Culture and Content Our Business Structure is Built in a Way that Stimulates Synergy with SM Entertainment Group, Putting Us at the Forefront of Promoting K-Culture. 1. We Collaborate with Top Local Actors, Idols, Models and Musicians Affiliated with SM Entertainment.: We enjoy certain privileges when collaborating with SM Entertainment’s celebrities and artists for modeling and other projects. 2. Our Content Takes On Multi-faceted Forms Through Multi-platforms and One-Source-Multi-use Strategy: Content business can be expanded through original content production and IP-leveraged PPL planning, by utilizing the systematic platform that SM C&C Studio has developed and run. In terms of media production business, SM C&C Studio produces a variety of high-quality content that grabs the headlines and boasts profitability, for local and overseas TV channels and OTT platforms, by collaborating with top-tier local celebrities and artists - Digital Content: We produce original content tailored for TEENZ, to be featured on digital platforms such as Youtube, Naver, Kakao. IP-generated value-added content business and content-generated media commerce enable implementation of new business models for content production. - TV Entertainment Production: We produce high-profile local entertainment programs for free-to-air, cable and generalist cable channels such as <Knowing Bros> etc. The strengths of these programs, built through high-quality directing and planning, are proven by their success in the global markets.