Description
A fast-paced web drama that explores conflict and romance between a female boss and her male subordinate.
With its short episodes and high engagement, it resonates strongly with young viewers and is well-suited for monetization through seamless in-app purchases.
Company Information
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PLAYTOWN
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Category
TV Show
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Main Products
Web Drama, Web reality shows, Sketch comedies, Documentaries, Social experiment videos
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Main Markets
CHINA
INDONESIA
JAPAN
INDIA
UNITED STATES
SINGAPORE
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Employees Total
19
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Established
2017
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Website
Visit Website
Playtown is a comprehensive content company (MCN) that encompasses original content IP production, creator and brand channel operation, short-form drama distribution, video production, and campaign execution.
We directly operate YouTube channels with a total of 7.5 million followers. Our brand channels include Hi-teenager (3.55 million), Airplane Time (2.29 million), Kizzle (1.36 million), and Writing Down (480,000).
Based on the content planning and operational experience accumulated through directly managing our own channels in the rapidly changing digital content market, we create content that satisfies both brands and consumers. We produce various formats of content including web dramas, entertainment shows, documentaries, and short-form videos.
In addition, we are expanding into content distribution by recently supplying short-form drama content to domestic short-form OTT platforms.
Playtown aims to become a content company that quickly adapts to the rapidly changing media platform environment, including YouTube, and leads trends within it.
Category & Business Type
TV Show
Category : Copyright-holding Distributor, Producer, MCN, Production/Content Creation, Editing/Post-Production, Advertising/Promotion, Media Agency/Brand
Business Type : Program Copyright Deals, Co-Production/Collaboration, Investment Attraction, Other
Main Business
Playtown is a digital content production company specializing in short-form web dramas, reality shows, and sketch comedies.
We create and distribute original video content primarily on YouTube, targeting global Gen Z and millennial audiences.
Our business spans from in-house IP development to brand-integrated productions and platform-based content licensing.
With a strong focus on storytelling and audience engagement, we also produce customized short-form series for OTT platforms and social media distribution.
History
March 2023
Produced and distributed 'Highteens Love', a well-made content, surpassing 3.2 million views.
March 2023
Signed MOU with Billio, a space reservation platform for Independent content creation environment
February 2023
Collaborated with Nike, Disney Plus and other global companies.
January 2023
Collaborated with Korea Scholarship Foundation, Korea Social Welfare Information Service and other public organizations
December 2022
Signed MOU with domestic shortform platform CELEBe
June 2022
Channel <Kizzle> Global Influencer Network Wins influencer of the Month
March 2022
Conducted the ELAND CSR donation donation and social sponsorship content campaign
January 2022
Reached 8 million Youtube channel followers
November 2021
Collaborated with Korea Content Agency, and other public institutions
November 2021
Established YouTube channel operations and consulting production business Dept.
May 2021
Launched Writing Down, a brand channel based on web drama
February 2021
Signed content business agreement with Seoul Bus content
January 2021
Signed global business contract with Sandbox Network
October 2020
Reached 5.5 million Youtube followers
May 2020
Signed global partnership with new media platforms (Voithru, IGA)
February 2020
Expanded global distribution of content in Japan and China (Meipai, YooKoo)
September 2019
Started content distribution through KT / CJ HelloVision
June 2019
Launched Kizzle, a brand channel based on social experiment and studio content
June 2019
Launched Hi-teenager, a brand channel based on web variety and sketch comedy
May 2019
Launched Content Business
July 2017
Company Establishment