Description
Bully and a Nerd is a sketch comedy series. It humorously depicts the situations that arise when a high school bully girl falls for a nerdy male student. The series incorporates the humorous sensibility of Gen Z by using relatable imaginative scenarios common among teenagers. It has built the strongest fanbase on the channel and has significantly boosted viewership.
Company Information
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Category
TV Show
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Main Products
Web Drama, Web reality shows, Sketch comedies, Documentaries, Social experiment videos
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Main Markets
CHINA
FRANCE
JAPAN
INDIA
UNITED STATES
SINGAPORE
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Employees Total
17
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Established
2017
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Website
Visit Website
Playtown is a comprehensive content company (MCN) that encompasses original content IP production, creator and brand channel operation, short-form drama distribution, video production, and campaign execution.
We directly operate YouTube channels with a total of 7.5 million followers. Our brand channels include Hi-teenager (3.55 million), Airplane Time (2.29 million), Kizzle (1.36 million), and Writing Down (480,000).
Based on the content planning and operational experience accumulated through directly managing our own channels in the rapidly changing digital content market, we create content that satisfies both brands and consumers. We produce various formats of content including web dramas, entertainment shows, documentaries, and short-form videos.
In addition, we are expanding into content distribution by recently supplying short-form drama content to domestic short-form OTT platforms.
Playtown aims to become a content company that quickly adapts to the rapidly changing media platform environment, including YouTube, and leads trends within it.
Category & Business Type
TV Show
Category : Copyright-holding Distributor, Producer, MCN, Production/Content Creation, Editing/Post-Production, Advertising/Promotion, Media Agency/Brand
Business Type : Program Copyright Deals, Co-Production/Collaboration, Investment Attraction, Other
Main Business
Playtown is a content production company specializing in dramas and non-scripted shows, with a strong focus on web dramas—one of the most popular formats in Korea today.
Our web dramas are short, engaging, and cliffhanger-driven, keeping audiences hooked and fueling our successful paid membership system.
We operate two leading web drama channels:
Hi-teenager: 3.62M subscribers / 1.22B views / 31.1M top view count
www.youtube.com/@hi-teenager
Writing Down: 490K subscribers / 103M views / 3.67M top view count
www.youtube.com/@writingdown
Together, they have surpassed 3B total views, with many series exceeding 10M views each.
With this proven track record, we offer:
Re-editing: Turning horizontal content into vertical formats.
Licensing: Access to our hit drama IPs.
New Productions: Scripted, non-scripted, and short-form dramas tailored to your market.
In short, Playtown creates content that resonates globally and welcomes diverse collaborations—from licensing existing hits to producing original series for your audience.
History
April 2024
Produced a vertical-format micro drama for Vigloo, Spoon Radio’s official content distribution platform
February 2024
Launched regular content series <Grrrgak> with BGF Retail CU
January 2024
Collaborated with global pharma Abbvie on the ‘Refresh’ project
March 2023
MOU Signing with MEWPOT, a BGM & Sound Effect Service Company
March 2023
Produced and distributed 'Highteens Love', a well-made content, surpassing 3.2 million views.
March 2023
Signed MOU with Billio, a space reservation platform for Independent content creation environment
February 2023
Collaborated with Nike, Disney Plus and other global companies.
January 2023
Collaborated with Korea Scholarship Foundation, Korea Social Welfare Information Service and other public organizations
December 2022
Signed MOU with domestic shortform platform CELEBe
June 2022
Channel <Kizzle> Global Influencer Network Wins influencer of the Month
March 2022
Conducted the ELAND CSR donation and social sponsorship content campaign
January 2022
Reached 8 million Youtube channel followers
November 2021
Collaborated with Korea Content Agency, and other public institutions
November 2021
Established YouTube channel operations and consulting production business Dept.
May 2021
Launched Writing Down, a brand channel based on web drama
February 2021
Signed content business agreement with Seoul Bus content
January 2021
Signed global business contract with Sandbox Network
October 2020
Reached 5.5 million Youtube followers
May 2020
Signed global partnership with new media platforms (Voithru, IGA)
February 2020
Expanded global distribution of content in Japan and China (Meipai, YooKoo)
September 2019
Started content distribution through KT / CJ HelloVision
June 2019
Launched Kizzle, a brand channel based on social experiment and studio content
June 2019
Launched Hi-teenager, a brand channel based on web variety and sketch comedy
May 2019
Launched Content Business
July 2017
Company Establishment