Product

"Little beings, deep reflections."

Storythinking Lab is a content studio dedicated to the belief that healing stories can change the world. We create and develop narratives centered on identity, loss, isolation, healing, and reconnection—offering deep emotional resonance and public-minded value. We want to heal the world through stories of small, wounded souls.

Storythinking Lab is a creative platform that heals and connects the world through the power of storytelling. We engage in a wide range of story-driven content creation and communication projects.

We don't stop at single works. Our goal is to create sustainable, expandable story IPs that can live and grow across animation, publishing, merchandise, and educational content. Our OSMU (One Source Multi Use) strategy turns stories into experiences, messages into movements.

At the heart of our creative vision lies our “Healing Trilogy”:

Oy
— A misunderstood cucumber who sacrifices herself to heal the world in a quiet act of love.

Albert
— A duckling who grows up questioning his identity, navigating trauma, and seeking his true self.

Caviar Boy
— A fish who endures suffering while working in a fine seafood restaurant to repay the fisherman who once spared him—quietly confronting a society that ignores its own moral blindness.

These three stories go beyond entertainment. They are quiet but powerful reflections on dignity, empathy, and our forgotten ethics.

Storythinking Lab build sustainable story IPs that aim to change the world through empathy. We continues to create, grow, and evolve IP-based narratives that offer healing, insight, and artistic beauty—building a more compassionate world, one story at a time.