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Inshorts Co. Ltd.

We add more freedom to brand and entertainment industry
BroadcastingAnimationStartupOther
Inshorts is a startup leveraging video domain AI technology to revolutionize the video content industry. Our in-video product placement solution, “inshorts™,” can seamlessly insert and replace branded products, labels, and signage in existing footage with exceptional quality, speed, and accuracy. This allows premium video content producers and IP providers to sell product placement ad inventories in their videos to advertisers even after shooting, without disrupting the production process. Additionally, our "AI Super Scaler" solution enhances video quality by upscaling SD content to 4K resolution, enabling content producers to globally redistribute their library content. By doing so, we provide new revenue streams and increased flexibility for global brands and the entertainment industry.

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Business Description

<Market development details>
ㅇ Develop brand (digital indirect advertising) and entertainment (4K repackaging, real-time animation) business models that can enter the global market.
ㅇ We are supplying solutions to global top profile content producers and are expanding into North America and the global market.

<Business model 1. Inshorts digital indirect advertising>
A digital indirect advertising platform that provides real-season marketing opportunities for brands by overcoming the time lag between content airing and filming by inserting brand products/advertising materials into empty spaces in content that has been filmed.
1. Search for advertising-enabled sections within the video
2. Sell advertising sections after partnering with a content production company (drama, movie, entertainment, digital content)
3. Final application using AI technology pipeline

<Business model 2. AI Superscaler>
A service that turns video content produced in SD, HD, FullHD, etc. into a new original in 4K quality.
A solution that makes previously created library content current and enables re-commercialization and distribution.
- Upscale delivery of promotional video for LED wall screening at Samsung Electronics Pyeongtaek Factory in August 2023
- Upscale delivery of Korea’s first OVA (original video animation) <Ghost Messenger> in October 2023
- May 2024, China’s No.1 Alpha Animation <Baralala Fairies 3rd Season> upscale contract
- Discussing an upscale contract for one season with Japan's No.1 Toei Animation <B-Robo Kabutak> in May 2024. Please translate it into English.

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