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- Website : https://ivelb.com/
- Location : #1102 23 Seonyu-ro 49-gil, Yeongdeungpo-gu, Seoul, Republic of Korea
1. Brand meaning
I'VEL is an abbreviation for I have lifestyle,
To fit your changing lifestyle, not your skin type
Perfect for any situation and any lifestyle
Optimal content and combination of key active ingredients
We offer customized skin care solutions that are essential to your needs.
2. Brand core values
(1)High-content hypoallergenic customized solution
Self-developed patented ingredients increase effectiveness and make it a hypoallergenic product.
We provide customized solutions to suit changes in skin condition depending on lifestyle.
(2)Clean Beauty
Launching sustainable products that are safe for both the earth and humans
Minimizes the use of EWG green grade ingredients that are not harmful to the human body and artificial fragrances.
Soy ink protects the global environment by using FSC-certified eco-friendly packaging.
(3) Creation of social value
Donation activities for society, volunteer work with supporters, etc.
We create social value through action.
4.Brand origin
LAPHAGLOWACID Patent Registration Number [No. 10-2351202]
Water-soluble peeling ingredient PHA, fat-soluble peeling ingredient LHA, Honey Glow Acid
A highly efficient, hypoallergenic peeling ingredient invented through content research of three ingredients.
5.Brand history
Make ESG a company management policy
ISO14001 (International Standard for Environmental Management Systems) and
We received ISO9001 (international standard for quality management systems) certification.
We also contribute to creating social value through donations and volunteer activities.
Received venture business certification in 2021, patented ingredient (Laphaglowacid)
Registration has been completed and the ampoule has been released.
5. Positioning of IVEL Beauty
IVEL Beauty is positioning itself as a mid-to-low-priced premium brand with a unique concept of lifestyle-tailored skincare.
IVEL Beauty products have a price range that can be competitive in online channels and H&B stores,
and by emphasizing high-quality ingredients and effects while maintaining an accessible price range with the image of affordadle luxury,
it can approach consumers in an attractive way.
We are seeking opportunities to increase brand awareness and expand into a global brand through marketing centered on North America and continuous exhibitions and buyer consultations.
I'VEL is an abbreviation for I have lifestyle,
To fit your changing lifestyle, not your skin type
Perfect for any situation and any lifestyle
Optimal content and combination of key active ingredients
We offer customized skin care solutions that are essential to your needs.
2. Brand core values
(1)High-content hypoallergenic customized solution
Self-developed patented ingredients increase effectiveness and make it a hypoallergenic product.
We provide customized solutions to suit changes in skin condition depending on lifestyle.
(2)Clean Beauty
Launching sustainable products that are safe for both the earth and humans
Minimizes the use of EWG green grade ingredients that are not harmful to the human body and artificial fragrances.
Soy ink protects the global environment by using FSC-certified eco-friendly packaging.
(3) Creation of social value
Donation activities for society, volunteer work with supporters, etc.
We create social value through action.
4.Brand origin
LAPHAGLOWACID Patent Registration Number [No. 10-2351202]
Water-soluble peeling ingredient PHA, fat-soluble peeling ingredient LHA, Honey Glow Acid
A highly efficient, hypoallergenic peeling ingredient invented through content research of three ingredients.
5.Brand history
Make ESG a company management policy
ISO14001 (International Standard for Environmental Management Systems) and
We received ISO9001 (international standard for quality management systems) certification.
We also contribute to creating social value through donations and volunteer activities.
Received venture business certification in 2021, patented ingredient (Laphaglowacid)
Registration has been completed and the ampoule has been released.
5. Positioning of IVEL Beauty
IVEL Beauty is positioning itself as a mid-to-low-priced premium brand with a unique concept of lifestyle-tailored skincare.
IVEL Beauty products have a price range that can be competitive in online channels and H&B stores,
and by emphasizing high-quality ingredients and effects while maintaining an accessible price range with the image of affordadle luxury,
it can approach consumers in an attractive way.
We are seeking opportunities to increase brand awareness and expand into a global brand through marketing centered on North America and continuous exhibitions and buyer consultations.
Video
Business Description
-Participating in the Las Vegas Consumer Goods Expo in July 2022.
-Participating in the Hanoi Strategic Export Consortium Expo in Vietnam in September 2022.
-In December 2022, Mana Beauty Shop in Hong Kong conducted influencer marketing and sold out.
-Store opening and marketing on Amazon.US in January 2023.
-Selected as Amazon's Choice in December 2023.
-Participating in the Mongolia Beauty Fair in March 2023 and opening a Shopee Singapore store in July 2023.
-Pop-up stores will be held at two department stores in Tokyo, Japan (Marui Annex and Seibu) from November 13 to 19, 2023.
Ranked 1st in sales among 13 participating Korean companies.
-On November 20, 2023, we were selected as a promising export company and attended the Tokyo One Asia Forum hosted by the Ministry of Food and Drug Safety.
-Participating in Japan's Cosme Week Tokyo Expo from January 17th to 19th, 2024.
-Launched at Amazon.jp and Qoo10.JP in January 2024.
-In April 2024, Niacin Ampoule was selected as an excellent product at the Seoul Awards.
-Participating in the Buyer Consultation in Almaty, Kazakhstan from June 12-15, 2024.
-In June 2024, Laphaglow Ampoule was selected as an excellent product at the Seoul Awards.
-June 2024 Participation in Nagoya Aeon Mall Promotional Exhibition hosted by KOTRA Osaka Trade Center
-October 2024 Booth Operation at Seoul Beauty Week hosted by Seoul City and 1st Place in Beauty Awards Ampoule Category
-October 2024 Participation in France K-Expo hosted by Trade Association
-November 2024 Participation in Korea-Central America FTA Forum hosted by Ministry of Strategy and Finance
-November 2024 Participation in Hong Kong Cosmoprof
-December 2024 Myeongdong Beauty Play Brand Pop-up
-Participation of Korea-Philippines-Singapore Economic Mission in April 2025
-2025 Osaka Expo Korea Pavilion Pop-up Store Scheduled for April to October 2025
-Participating in the Hanoi Strategic Export Consortium Expo in Vietnam in September 2022.
-In December 2022, Mana Beauty Shop in Hong Kong conducted influencer marketing and sold out.
-Store opening and marketing on Amazon.US in January 2023.
-Selected as Amazon's Choice in December 2023.
-Participating in the Mongolia Beauty Fair in March 2023 and opening a Shopee Singapore store in July 2023.
-Pop-up stores will be held at two department stores in Tokyo, Japan (Marui Annex and Seibu) from November 13 to 19, 2023.
Ranked 1st in sales among 13 participating Korean companies.
-On November 20, 2023, we were selected as a promising export company and attended the Tokyo One Asia Forum hosted by the Ministry of Food and Drug Safety.
-Participating in Japan's Cosme Week Tokyo Expo from January 17th to 19th, 2024.
-Launched at Amazon.jp and Qoo10.JP in January 2024.
-In April 2024, Niacin Ampoule was selected as an excellent product at the Seoul Awards.
-Participating in the Buyer Consultation in Almaty, Kazakhstan from June 12-15, 2024.
-In June 2024, Laphaglow Ampoule was selected as an excellent product at the Seoul Awards.
-June 2024 Participation in Nagoya Aeon Mall Promotional Exhibition hosted by KOTRA Osaka Trade Center
-October 2024 Booth Operation at Seoul Beauty Week hosted by Seoul City and 1st Place in Beauty Awards Ampoule Category
-October 2024 Participation in France K-Expo hosted by Trade Association
-November 2024 Participation in Korea-Central America FTA Forum hosted by Ministry of Strategy and Finance
-November 2024 Participation in Hong Kong Cosmoprof
-December 2024 Myeongdong Beauty Play Brand Pop-up
-Participation of Korea-Philippines-Singapore Economic Mission in April 2025
-2025 Osaka Expo Korea Pavilion Pop-up Store Scheduled for April to October 2025
