Nurihaus Inc.
BroadcastingStartupImmersive Content
- Website : https://www.nurilounge.com/
- Location : #711, 7F 501 Teheran-ro, Gangnam-gu, Seoul, Republic of Korea
<Globalizing K-Beauty Brands through Creator-Powered Marketing>
NuriHouse is an integrated content and marketing solutions company dedicated to the successful global expansion of K-beauty brands, having established a core infrastructure that organically connects content, commerce, and exports. As a leader in the content creator economy, the company has produced over 100,000 pieces of high-quality K-beauty content, achieving more than 850 million cumulative views, and based on this success, has secured investments from prominent VCs, including a global content fund. Furthermore, Nuri House has collaborated with over 200 K-beauty brands through its marketing platform 'NuriLounge,' which is built on Korea's largest global community with a pool of over 100,000 creators, and has accumulated extensive on/offline marketing experience in regions such as North America and Southeast Asia. Recently, the company has further expanded its business scope by launching 'NuriGlow,' a D2C commerce platform integrated with global payment and shipping systems.
NuriHouse is an integrated content and marketing solutions company dedicated to the successful global expansion of K-beauty brands, having established a core infrastructure that organically connects content, commerce, and exports. As a leader in the content creator economy, the company has produced over 100,000 pieces of high-quality K-beauty content, achieving more than 850 million cumulative views, and based on this success, has secured investments from prominent VCs, including a global content fund. Furthermore, Nuri House has collaborated with over 200 K-beauty brands through its marketing platform 'NuriLounge,' which is built on Korea's largest global community with a pool of over 100,000 creators, and has accumulated extensive on/offline marketing experience in regions such as North America and Southeast Asia. Recently, the company has further expanded its business scope by launching 'NuriGlow,' a D2C commerce platform integrated with global payment and shipping systems.
Business Description
Based on the solid business growth of its content marketing platform, the company is rapidly expanding into commerce and new business sectors. The core marketing infrastructure, 'Nuri Lounge,' has reached 80% progress in its commercialization, proving its success with concrete metrics such as 850 million cumulative views, over 100,000 content pieces, and collaborations with more than 200 brands. Notably, it has demonstrated its influence by co-hosting successful K-beauty events in New York and securing coverage in major global media outlets like Bloomberg. The service is set to be further advanced through future developments like AI-based localization analysis and data-driven consulting products.
Building on this success, the company is now fully launching its commerce infrastructure, 'Nuri Glow' (progress: 50%). To this end, the establishment of a North American subsidiary and the setup of logistics processes are largely complete, with preparations underway for expansion into Southeast Asia. Furthermore, the company is diversifying its business portfolio by rapidly advancing new ventures, including an in-house brand business (progress: 80%), which has completed the acquisition of the brand LEPS, and an accelerator business (progress: 50%) aimed at discovering and investing in promising brands.
Building on this success, the company is now fully launching its commerce infrastructure, 'Nuri Glow' (progress: 50%). To this end, the establishment of a North American subsidiary and the setup of logistics processes are largely complete, with preparations underway for expansion into Southeast Asia. Furthermore, the company is diversifying its business portfolio by rapidly advancing new ventures, including an in-house brand business (progress: 80%), which has completed the acquisition of the brand LEPS, and an accelerator business (progress: 50%) aimed at discovering and investing in promising brands.
