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puritech

The Purilab logo visually represents the fusion of creativity and technology through a soft gradient of vibrant colors. It symbolizes the company’s identity as a leader in digital innovation and user-centered solutions. The smooth, minimalistic design reflects flexibility, efficiency, and trust in our platform and services.
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  • Location : 3 floor 68 Hwarang-ro 19-gil, Seongbuk-gu, Seoul, Republic of Korea
PuriTech is a Korea-based digital development company that specializes in custom website, mobile application, and SaaS platform development, with a strong focus on user-centric UI/UX design and innovative digital solutions.

We offer full-cycle development services—from concept planning and wireframing to coding, deployment, and post-launch maintenance—delivering tailored digital platforms that align with our clients’ business goals and brand identity.

At the heart of our development process lies our proprietary technology framework, which enables us to build scalable, flexible, and high-performance platforms. Our approach combines agile methodology, responsive design, and robust backend systems to ensure seamless user experiences across all devices.

PuriTech partners with a broad network of creative agencies, content creators, and marketing experts to deliver not just code, but holistic digital ecosystems. This integrated model allows us to provide platforms that are not only technically robust but also visually engaging and market-ready.

In recent years, we’ve expanded our innovation scope by launching 'Viral', an AI-powered short-form video auto-editing platform. This SaaS solution enables creators and businesses to effortlessly generate social-optimized video content using AI-driven scene detection, subtitles, templates, and music synchronization—positioning PuriTech at the forefront of AI-driven content automation.

At PuriTech, we are driven by the belief that technology must enhance human experience. Our mission is to help businesses accelerate their digital transformation by delivering intelligent, intuitive, and impactful software solutions.

Business Description

(1) Company Milestones & Project History

2019: Established as a digital platform development company under the name PuriTech
2020: Delivered multiple web platforms for public institutions and healthcare organizations, including
    National Marine Biodiversity Institute of Korea and Konkuk University Hospital
2021: Developed a global K-POP audition platform and a custom medical system for Kyung Hee University Medical Center
2022: Built educational content platforms for university professors/instructors and a news-based community platform
2023: Launched a QR-based attendance check system (over 400,000 issuances) and developed a large-scale community & product review trial system
2024: Rebranded to PuriLab, released AI chatbot and smart survey solution, and began strategic partnerships with World Vision, Korea Kolmar, and the National Museum of Korea
2025 (Planned): Launch of global services, ongoing development of IoT-based smart healthcare and smart farm systems

(2) Platform Development & Technical Achievements

Successfully built custom web and mobile platforms for government agencies and major enterprises
   (e.g., National Pension Service, Korea Kolmar, World Vision)
Operates community platforms with over 1.3 million cumulative users
Expertise in developing platforms for auditions, niche communities, news content, events, and product testing
Proven capabilities in delivering tailor-made SaaS platforms that align with client needs and industry trends

(3) Core Technologies & Specialization

AI-driven content automation, including video editing, chatbot workflows, and smart survey recommendations
Advanced QR-based attendance tracking and participation verification systems
Development of custom dashboards, admin panels, and user membership systems with scalable architecture
Integrated web and mobile app development expertise, supported by cloud hosting, data security, and infrastructure planning

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