Sukhui Inc
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- Website : https://sukhuihaesu.com
- Location : Sukhui Inc 166 Seongseogongdan-ro, Dalseo-gu, Daegu, Republic of Korea
Sukhee Inc.: A Pioneer in Innovative K-Drink Culture
Revolutionizing Korean traditional liquor culture for the global market, Sukhee Inc.
Sukhee Inc. is an innovative company that reinterprets Korea’s traditional liquor culture with a modern twist and introduces it to the global market. One of its flagship products, Sukhee Haesoo, is a unique mixer that pairs perfectly with soju, allowing consumers to easily create their own cocktails. This distinctive product is rapidly gaining recognition both in Korea and internationally.
Our Vision & Mission
Sukhee Inc. is driven by a vision: to make K-drink culture more accessible and enjoyable for people around the world. Going beyond simple beverage manufacturing, the company captivates global consumers by combining authentic Korean flavors with innovative ideas.
Flagship Product: Sukhee Haesoo
Sukhee Haesoo is a premium mixer designed to be effortlessly blended with soju, enabling anyone to craft high-quality cocktails with ease. Infused with a variety of fruit and herbal flavors, it caters to diverse consumer tastes. More than just a soju-based mixer, Sukhee Haesoo delivers an exciting and elevated drinking experience.
Global Expansion & Export Presence
As the global Hallyu trend continues to grow, Sukhee Inc. is expanding its reach worldwide. Currently, the company exports its products to over 14 countries, including the United States, France, Japan, Australia, China, Thailand, and Mongolia. As Korean soju culture gains international popularity, Sukhee Haesoo is helping make K-drink culture more approachable and trendy on a global scale.
Innovative Marketing Strategies
Sukhee Haesoo actively leverages social media marketing to engage younger consumers. By leading the "DIY Cocktail" trend on platforms like Instagram, TikTok, and YouTube, the brand fosters strong consumer engagement through interactive and viral content, further strengthening its market presence.
Future Outlook & Goals
Sukhee Inc. aims to go beyond being just a beverage brand—it aspires to become a global leader in K-drink culture. Through continuous product innovation and expansion into international markets, Sukhee is committed to revolutionizing the Korean liquor industry and sharing the richness of Korean drinking culture with the world.
Revolutionizing Korean traditional liquor culture for the global market, Sukhee Inc.
Sukhee Inc. is an innovative company that reinterprets Korea’s traditional liquor culture with a modern twist and introduces it to the global market. One of its flagship products, Sukhee Haesoo, is a unique mixer that pairs perfectly with soju, allowing consumers to easily create their own cocktails. This distinctive product is rapidly gaining recognition both in Korea and internationally.
Our Vision & Mission
Sukhee Inc. is driven by a vision: to make K-drink culture more accessible and enjoyable for people around the world. Going beyond simple beverage manufacturing, the company captivates global consumers by combining authentic Korean flavors with innovative ideas.
Flagship Product: Sukhee Haesoo
Sukhee Haesoo is a premium mixer designed to be effortlessly blended with soju, enabling anyone to craft high-quality cocktails with ease. Infused with a variety of fruit and herbal flavors, it caters to diverse consumer tastes. More than just a soju-based mixer, Sukhee Haesoo delivers an exciting and elevated drinking experience.
Global Expansion & Export Presence
As the global Hallyu trend continues to grow, Sukhee Inc. is expanding its reach worldwide. Currently, the company exports its products to over 14 countries, including the United States, France, Japan, Australia, China, Thailand, and Mongolia. As Korean soju culture gains international popularity, Sukhee Haesoo is helping make K-drink culture more approachable and trendy on a global scale.
Innovative Marketing Strategies
Sukhee Haesoo actively leverages social media marketing to engage younger consumers. By leading the "DIY Cocktail" trend on platforms like Instagram, TikTok, and YouTube, the brand fosters strong consumer engagement through interactive and viral content, further strengthening its market presence.
Future Outlook & Goals
Sukhee Inc. aims to go beyond being just a beverage brand—it aspires to become a global leader in K-drink culture. Through continuous product innovation and expansion into international markets, Sukhee is committed to revolutionizing the Korean liquor industry and sharing the richness of Korean drinking culture with the world.
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Business Description
Sukhui Inc. is a premium beverage brand that is rapidly expanding in both domestic and international markets, centered around its innovative product, SUKHEEHAESOO, which combines K-culture with a new standard for healthy drinking. Unlike conventional hangover drinks, SUKHEEHAESOO offers a uniquely enjoyable experience during drinking itself—designed to be attached directly to the top of a soju bottle, turning it into a delicious, wellness-inspired cocktail on the spot.
By removing the bitterness of traditional soju and infusing it with naturally derived ingredients like vitamin B complex and concentrated Hovenia Dulcis fruit extract, SUKHEEHAESOO supports liver health while delivering an enjoyable flavor. The product lineup includes five wellness drinks—ABC (apple, beet, carrot), Pomegranate & Raspberry, Mojito, Red Grapefruit, and Vin Chaud—as well as a non-alcoholic cocktail line featuring Pina Colada, Margarita, and Blueberry, which has garnered significant popularity among younger consumers and women.
SUKHEEHAESOO is currently available in major retail chains such as GS25 and 7-Eleven, and is being served in over 5,525 restaurants and bars nationwide. With strong viral traction on social media platforms like Instagram and TikTok, the brand has amassed over 16 million cumulative views through short-form video content, particularly resonating with Gen Z audiences who seek trend-driven, healthier lifestyle choices.
On the global stage, Sukhui Inc. is actively expanding exports, currently shipping to over 20 countries, including Mongolia, Canada, Chile, and the Netherlands. Each market features customized packaging and localized labeling to meet regional preferences and regulatory standards. Through this international strategy, Sukhui Inc. is carving out a new category of “K-Drinking Culture,” aiming to share the joy and wellness of Korea’s modern drinking lifestyle with consumers around the world.
By removing the bitterness of traditional soju and infusing it with naturally derived ingredients like vitamin B complex and concentrated Hovenia Dulcis fruit extract, SUKHEEHAESOO supports liver health while delivering an enjoyable flavor. The product lineup includes five wellness drinks—ABC (apple, beet, carrot), Pomegranate & Raspberry, Mojito, Red Grapefruit, and Vin Chaud—as well as a non-alcoholic cocktail line featuring Pina Colada, Margarita, and Blueberry, which has garnered significant popularity among younger consumers and women.
SUKHEEHAESOO is currently available in major retail chains such as GS25 and 7-Eleven, and is being served in over 5,525 restaurants and bars nationwide. With strong viral traction on social media platforms like Instagram and TikTok, the brand has amassed over 16 million cumulative views through short-form video content, particularly resonating with Gen Z audiences who seek trend-driven, healthier lifestyle choices.
On the global stage, Sukhui Inc. is actively expanding exports, currently shipping to over 20 countries, including Mongolia, Canada, Chile, and the Netherlands. Each market features customized packaging and localized labeling to meet regional preferences and regulatory standards. Through this international strategy, Sukhui Inc. is carving out a new category of “K-Drinking Culture,” aiming to share the joy and wellness of Korea’s modern drinking lifestyle with consumers around the world.
