sulsul Co.,Ltd
FashionOther
- Website : www.sulsulkorea.com
- Location : Understand Avenue A08-2 63 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea
SULSUL Co., Ltd. is a global DIY craft brand based on Korea’s intangible heritage, “Maedeup” (traditional knotting) and Hangeul.
Through our signature product, the “CADDEUP” DIY kit, we reinterpret traditional craftsmanship into modern, accessible cultural experiences that combine craft, language, and storytelling.
We are expanding into the U.S., Europe, and Middle Eastern markets, aiming to share the beauty of Korean craft culture with global audiences.
Through our signature product, the “CADDEUP” DIY kit, we reinterpret traditional craftsmanship into modern, accessible cultural experiences that combine craft, language, and storytelling.
We are expanding into the U.S., Europe, and Middle Eastern markets, aiming to share the beauty of Korean craft culture with global audiences.
Business Description
SULSUL Co., Ltd. was selected in 2020 as the 1st cohort of the “Traditional Culture Youth Startup Program”
by the Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation.
Since then, we have operated cultural craft workshops at major venues such as Namsangol Hanok Village,
Donuimun Museum Village, and Seodaemun Heritage Night, engaging both domestic and international participants.
We have also delivered Korean craft and Hangeul-based cultural programs for national and public institutions,
including the Korea Culture Festival and the King Sejong Institute’s Outstanding Learners Program,
demonstrating strong credibility and educational expertise.
At our Seongsu-dong studio, we exhibit and sell our signature DIY craft kit “CADDEUP”
and operate regular hands-on classes, validating the product’s marketability and educational value.
In 2026, we are launching a pop-up shop in the United States in April with a local partner,
and expanding distribution channels in the U.S. and Middle East through collaboration with Daebak Company.
We are also scheduled to participate in a cultural event in Switzerland and conduct workshops in France and Germany in August,
while pursuing global DIY kit localization projects with partners in the UK and the U.S.
SULSUL continues to grow as a global craft brand connecting Europe, the U.S., and the Middle East.
by the Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation.
Since then, we have operated cultural craft workshops at major venues such as Namsangol Hanok Village,
Donuimun Museum Village, and Seodaemun Heritage Night, engaging both domestic and international participants.
We have also delivered Korean craft and Hangeul-based cultural programs for national and public institutions,
including the Korea Culture Festival and the King Sejong Institute’s Outstanding Learners Program,
demonstrating strong credibility and educational expertise.
At our Seongsu-dong studio, we exhibit and sell our signature DIY craft kit “CADDEUP”
and operate regular hands-on classes, validating the product’s marketability and educational value.
In 2026, we are launching a pop-up shop in the United States in April with a local partner,
and expanding distribution channels in the U.S. and Middle East through collaboration with Daebak Company.
We are also scheduled to participate in a cultural event in Switzerland and conduct workshops in France and Germany in August,
while pursuing global DIY kit localization projects with partners in the UK and the U.S.
SULSUL continues to grow as a global craft brand connecting Europe, the U.S., and the Middle East.
