DDARIMONGDDANG
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- Types of genre
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Character
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- Year of Production
- 2022
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Toys
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- Production Stage
- IP
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- Detailed Genre
- Fantasy/Adventure
Video
Summary
“Thought it was a Bottari (bundle)? Surprise—it was a Dokkaebi!”
Long ago, our ancestors regarded the Bottari (bundle) as bok—a blessing—believing that when you handed someone a bottari, you passed on blessings as well.
Born from that bottari, the Dokkaebi Ddaribossi brings you a bundle of blessings today and every day.
<Ddarimongddang>, a traditional character brand that modernly reinterprets Korean Dokkaebi folklore, restores the warm, friendly image of the Dokkaebi through the worldview of the “Blessing-bearing Bottari (bundle) Dokkaebi,” and broadens new, appealing perceptions of Korean tradition.
Long ago, our ancestors regarded the Bottari (bundle) as bok—a blessing—believing that when you handed someone a bottari, you passed on blessings as well.
Born from that bottari, the Dokkaebi Ddaribossi brings you a bundle of blessings today and every day.
<Ddarimongddang>, a traditional character brand that modernly reinterprets Korean Dokkaebi folklore, restores the warm, friendly image of the Dokkaebi through the worldview of the “Blessing-bearing Bottari (bundle) Dokkaebi,” and broadens new, appealing perceptions of Korean tradition.
Company Profile
Character
Story
Other
① Brand Story
“Thought it was a Bottari (bundle)? Surprise—it was a Dokkaebi!”
Long ago, our ancestors regarded the Bottari (bundle) as bok—a blessing—believing that when you handed someone a bottari, you passed on blessings as well.
Born from that bottari, the Dokkaebi Ddaribossi brings you a bundle of blessings today and every day.
<Ddarimongddang>, a traditional character brand that modernly reinterprets Korean Dokkaebi folklore, restores the warm, friendly image of the Dokkaebi through the worldview of the “Blessing-bearing Bottari (bundle) Dokkaebi,” and broadens new, appealing perceptions of Korean tradition.
② Fandom Built on a Distinct Concept
Breaking away from the image long overlaid by the Japanese Oni, we define the Dokkaebi as hornless, kind and friendly, and a traditional Korean guardian spirit. This differentiated concept highlights both familiarity and novelty, generating strong appeal and cultural buzz. With powerful storytelling, we evoke emotional resonance and
“Thought it was a Bottari (bundle)? Surprise—it was a Dokkaebi!”
Long ago, our ancestors regarded the Bottari (bundle) as bok—a blessing—believing that when you handed someone a bottari, you passed on blessings as well.
Born from that bottari, the Dokkaebi Ddaribossi brings you a bundle of blessings today and every day.
<Ddarimongddang>, a traditional character brand that modernly reinterprets Korean Dokkaebi folklore, restores the warm, friendly image of the Dokkaebi through the worldview of the “Blessing-bearing Bottari (bundle) Dokkaebi,” and broadens new, appealing perceptions of Korean tradition.
② Fandom Built on a Distinct Concept
Breaking away from the image long overlaid by the Japanese Oni, we define the Dokkaebi as hornless, kind and friendly, and a traditional Korean guardian spirit. This differentiated concept highlights both familiarity and novelty, generating strong appeal and cultural buzz. With powerful storytelling, we evoke emotional resonance and