WelCon Well-made K-Content

GAEGUNEEZ

  • Types of genre

    Character

  • Year of Production
    2021
  • Content Type
    Character
  • Target Age
    Adults
  • Product Type
    Others
  • Production Stage
    IP
  • Detailed Genre
    Entertainment

Video

Summary

Gaeguneez is a character born to suggest small movements to make a better world under the slogan 'Big change that begins with small movements.’

In order to build a world view with literary value, It aims for humanities narratives that can be interpreted from various perspectives and high-level metaphors that can give us a glimpse of various aspects of our reality. Based on this world view, in order to become a differentiated franchise IP, Gaeguneez expanding their own world view by empathizing and communicating with people from various classes through "multi-genre storytelling" that links world views across various content genres such as animation, Web3.0, and games as well as illustrations.

As a family character based on a platform model, it is good to commercialize it as toys, and each character has different tastes, such as food, toys, sports, idols, fashion, and alcohol, so it is possible to conduct optimal collaborations in a wide variety of industries. It is a non-mainstream animal character with a frog motif, but it dreams of "mainstreaming of non-mainstream" as a business strategy that absorbs all mainstream culture.

Company Profile

Broadcasting

Character

Other

neez.n Corp. is a global content company specializing in broadcast and digital content production and the development of original character IPs.

The company creates travel and lifestyle content for broadcasters and OTT platforms. With a Southeast Asian audience network of 1.1 million followers and partnerships in Indonesia, neez.n produces cross-cultural content connecting audiences, destinations, and brands. Its productions include “Anywhere You Wish” and “VAKATION.”

neez.n also develops and commercializes GAEGUNEEZ and RARAMEL through character content, merchandise, licensing, and brand collaborations. Its product portfolio includes plush toys, keychains, stationery, and lifestyle goods, with distribution and licensing partnerships expanding across China, Japan, and Southeast Asia.

By combining content production with character IP development, neez.n pursues collaboration in co-production, content distribution, character licensing, merchandise distribution, and brand partnerships.

Related Content