JiyongKim Brand Intro
Fashion
- Year of Production
- 2026
- Product Type
- Men's Wear
Summary
JiyongKim is a brand that explores new possibilities in fashion through an experimental and rebellious approach, challenging conventions that have previously defined the industry. Through innovative pattern research, the brand presents designs that balance practicality with originality, while its signature ‘Sun-Bleach’ technique results in garments that are truly one of a kind. Based across Asia and Europe, JiyongKim continues to gain recognition on a global scale, including in Oceania and North America.
At the core of JiyongKim lies a philosophy that embraces the value of sustainability shaped by nature and time. The brand’s signature ‘Sun-Bleach’ technique rejects artificial processing, instead exposing fabrics to natural elements—sunlight, wind, rain, and snow—over several months to create organic bleaching and weathering effects. This process captures the unpredictability of nature and the passage of time, resulting in rich tonal variations and distinctive textures that cannot be replicated.
This technique originates from Director Jiyong Kim’s long-standing interest in and collection of vintage garments. As the bleaching process yields different results depending on the fabric, it requires continuous experimentation and research to refine the most suitable methods. Beyond a technical process, this approach represents an ongoing exploration of sustainable fashion, as well as a creative practice that expands into new forms through experimental pattern-making and evolving silhouettes.
Through this body of work, JiyongKim continues to redefine the boundaries of fashion, seeking innovative design approaches that exist in harmony with nature.
At the core of JiyongKim lies a philosophy that embraces the value of sustainability shaped by nature and time. The brand’s signature ‘Sun-Bleach’ technique rejects artificial processing, instead exposing fabrics to natural elements—sunlight, wind, rain, and snow—over several months to create organic bleaching and weathering effects. This process captures the unpredictability of nature and the passage of time, resulting in rich tonal variations and distinctive textures that cannot be replicated.
This technique originates from Director Jiyong Kim’s long-standing interest in and collection of vintage garments. As the bleaching process yields different results depending on the fabric, it requires continuous experimentation and research to refine the most suitable methods. Beyond a technical process, this approach represents an ongoing exploration of sustainable fashion, as well as a creative practice that expands into new forms through experimental pattern-making and evolving silhouettes.
Through this body of work, JiyongKim continues to redefine the boundaries of fashion, seeking innovative design approaches that exist in harmony with nature.
Company Profile
Fashion
JiyongKim Inc.
JiyongKim is a brand that develops designs combining originality and practicality, grounded in experimental pattern research. By discovering a new aesthetic from elements once considered faded and without value, it established its identity through the ‘Sun-bleach’ technique. Building on this foundation, the brand continues to expand into diverse techniques and designs, consistently proposing new interpretations of sustainability and future directions within fashion.
