JULYCOLUMN
Fashion
- Year of Production
- 2017
- Product Type
- Women's Wear
Video
Summary
The winner of DUNLOP ORIGINAL AWARDS UK FIRST PRIZE in Womenswear, Sooy and Jay spent their childhood in England, graduating from Central Saint Martins and London College of Fashion. Introducing the brand Julycolumn based on the spirit of the Arts & Crafts Movement. Julycolumn choose to keep very little stock, store and re-use all of scraps and off-cuts over time to minimise waste. The brand's aim is to create products that last a long time, both in their craftsmanship and design. The designs are timeless, trans-seasonal pieces. To avoid waste and allow long-term wardrobe-building, Julycolumn continues to produce the best-selling styles and fabrics, season after season.
Company Profile
Fashion
JULYCOLUMN
July Column experimentally takes the creative minded professional woman’s lifestyle
into consideration, celebrating them through collections that encompass every angle
of the multi-faceted lives of women.
Fashions that are targeted for a specific clientele which usually are only available in
an environment of extreme exclusivity are made more approachable through July
Column’s tireless effort to establish respect for tradition, process, and craftsmanship.
The boutiques made-to-order production model achieves an exclusive and personal
experience for the clientele, through long term communication and deep understanding
of the modern women’s lifestyle.
The sister creative directors of Julycolumn, SOOY and JAY spent their adolescent
living and studying in London, respectively earning their degree then masters at
Central Saint Martins and London College of Fashion. Now based in Seoul, Korea, July
Column maintains its aesthetics which originated from an art studio in East London
and inspired by the spirits of 'Arts & Crafts Movements’ of the 19th century Britain.
The designs hero effortless femininity, celebrating the construction of the garments
through knowledge of Korean traditional disciplines and techniques.
July Column introduces collections that challenge the current consumption model
by blurring the lines between classic and contemporary designs with meticulously
crafted items, creating a conscious self expressive wardrobe that is experimental but
thoughtful of the modern woman.
into consideration, celebrating them through collections that encompass every angle
of the multi-faceted lives of women.
Fashions that are targeted for a specific clientele which usually are only available in
an environment of extreme exclusivity are made more approachable through July
Column’s tireless effort to establish respect for tradition, process, and craftsmanship.
The boutiques made-to-order production model achieves an exclusive and personal
experience for the clientele, through long term communication and deep understanding
of the modern women’s lifestyle.
The sister creative directors of Julycolumn, SOOY and JAY spent their adolescent
living and studying in London, respectively earning their degree then masters at
Central Saint Martins and London College of Fashion. Now based in Seoul, Korea, July
Column maintains its aesthetics which originated from an art studio in East London
and inspired by the spirits of 'Arts & Crafts Movements’ of the 19th century Britain.
The designs hero effortless femininity, celebrating the construction of the garments
through knowledge of Korean traditional disciplines and techniques.
July Column introduces collections that challenge the current consumption model
by blurring the lines between classic and contemporary designs with meticulously
crafted items, creating a conscious self expressive wardrobe that is experimental but
thoughtful of the modern woman.
