koongya restaurant
Character
- Year of Production
- 2021
- Content Type
- Character
- Target Age
- Adults
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Entertainment
Summary
"Koongya Restaurants" is a spin-off brand of "Koongya," which has been showcased in various media mixes such as animation and games. It presents new stories that showcase the charm of Koongya characters living in the present day in the year 2023 through digital content and digital platforms. It has recently experienced rapid growth in the domestic market and has gained significant popularity among the MZ generation. The character is loved by the MZ generation for its individuality and assertiveness. With its appearance as various vegetables, fruits, and healthy foods transformed into characters, there is also great potential for expanding into ESG-themed concepts or becoming a representative character for educational content targeting the Alpha generation.
Company Profile
Character
MNB Inc.
Based on our high understanding of consumers, brands, and media, MNB provides optimized Integrated Marketing Communications (IMC) solutions that encompass online and offline channels.
We offer all-in-one services, including content planning, promotion, production, and operation, supported by collaborations with renowned domestic and international companies such as Nike, Google, SK Telecom, Netmarble, and Coway.
We plan and execute pioneering campaigns that incorporate digital technologies like metaverse, MR/VR/AR, and media platform trends.
Additionally, we utilize the multifunctional cultural platform called "Stage 9d," located near our headquarters, spanning an area of 3,300 square meters. This platform serves as a diverse event space for CF filming, brand live broadcasts, hybrid events, brand pop-ups, and more.
We offer all-in-one services, including content planning, promotion, production, and operation, supported by collaborations with renowned domestic and international companies such as Nike, Google, SK Telecom, Netmarble, and Coway.
We plan and execute pioneering campaigns that incorporate digital technologies like metaverse, MR/VR/AR, and media platform trends.
Additionally, we utilize the multifunctional cultural platform called "Stage 9d," located near our headquarters, spanning an area of 3,300 square meters. This platform serves as a diverse event space for CF filming, brand live broadcasts, hybrid events, brand pop-ups, and more.
