Mellowbean
- Year of Production
- 2022
- Content Type
- Character
- Target Age
- all
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Fantasy/Adventure
Video
Summary
The Colosseum is the most beautifully shining planet in space. There were many Mellowbeans living on the Colosseum planet, but one day, they came to Earth on a metarail to find light on the nearby planet..
Mellowbean Crews have the ability to empathize with emotions Children who sense various emotional changes in the people living on Earth find people to be happy, happy, sad, empathetic, and angry through social media, and become interested in them. Mellowbean Crews learn and decide that people who are dominated by social media are engaged in social, economic, cultural, and consumption. They want to become entrepreneurs in the fashion, beauty, fashion, kids, pets, and living categories..
Mellowbean Crew will release 200 products within a year of its launch. They carry out their business with an implicit mission because the energy released when people are happy must be filled to shine bright on the Colo Planet again. In order to succeed in the mission that can attract light, they are traveling around the globe with projects that can give people a happy virus that can fill their happiness.
Mellowbean Crews have the ability to empathize with emotions Children who sense various emotional changes in the people living on Earth find people to be happy, happy, sad, empathetic, and angry through social media, and become interested in them. Mellowbean Crews learn and decide that people who are dominated by social media are engaged in social, economic, cultural, and consumption. They want to become entrepreneurs in the fashion, beauty, fashion, kids, pets, and living categories..
Mellowbean Crew will release 200 products within a year of its launch. They carry out their business with an implicit mission because the energy released when people are happy must be filled to shine bright on the Colo Planet again. In order to succeed in the mission that can attract light, they are traveling around the globe with projects that can give people a happy virus that can fill their happiness.
Company Profile
Character Cartoon Animation Fashion Music Startup
Mellowbean Co., Ltd
Hello, We are Mellowbean Co., Ltd.
Our Mellowban established a corporation on September 01, 2022 to start a business in the "character" field in the K-contents field.
Mellowban has established the following differentiation strategy to compete with existing character brands.
1) If you become famous for animations, webtoons, and emoticons within three years, you can develop products through a licensing partner and enterprises through distribution revenue
We chose a strategy that goes against the formula that we can grow,
As a result, we have launched more than 200 products (fashion, beauty, food, kids, pets, life, and living) with a Mellowbean Licensing partner company to operate a stable company through sales activities.
2) Everyone has the opportunity to start a business, but a start-up cannot grow only with passionate ideas and original design concepts. If we do not create a stable cash cow, we cannot continue our business continuously, so we chose a strategy that can last a long time as a character brand based on sales by expanding the base of distributors to create stable sales first.
3) After looking at the value of character products, we are currently receiving various collaboration proposals through partners in the animation, game, webtoon, and emoticon business under Nexus studio. I think it is the result of Mellowban's strategy working in the market, rather than sticking to the deficit without sales for three years, following the strategy of many people that they must make the character famous within three years.
4) It is a story that takes place on the way to Earth from the planet Mellowbean. Based on the story of "Traveling to Earth," which is rich in information content for various industries, based on the story of Mellowbean crew members who decided to become entrepreneurs in the field of social, economic, and cultural activities, people in the present era will be informed through animations and webtoons.
Our Mellowban established a corporation on September 01, 2022 to start a business in the "character" field in the K-contents field.
Mellowban has established the following differentiation strategy to compete with existing character brands.
1) If you become famous for animations, webtoons, and emoticons within three years, you can develop products through a licensing partner and enterprises through distribution revenue
We chose a strategy that goes against the formula that we can grow,
As a result, we have launched more than 200 products (fashion, beauty, food, kids, pets, life, and living) with a Mellowbean Licensing partner company to operate a stable company through sales activities.
2) Everyone has the opportunity to start a business, but a start-up cannot grow only with passionate ideas and original design concepts. If we do not create a stable cash cow, we cannot continue our business continuously, so we chose a strategy that can last a long time as a character brand based on sales by expanding the base of distributors to create stable sales first.
3) After looking at the value of character products, we are currently receiving various collaboration proposals through partners in the animation, game, webtoon, and emoticon business under Nexus studio. I think it is the result of Mellowban's strategy working in the market, rather than sticking to the deficit without sales for three years, following the strategy of many people that they must make the character famous within three years.
4) It is a story that takes place on the way to Earth from the planet Mellowbean. Based on the story of "Traveling to Earth," which is rich in information content for various industries, based on the story of Mellowbean crew members who decided to become entrepreneurs in the field of social, economic, and cultural activities, people in the present era will be informed through animations and webtoons.
