Dough character in the grain world "Mildang Happiness" / Content optimized for F&B collaboration
- Business field: Character IP content business
- Introduction of characters: "Mildang", a character made of wheat dough.
Friends 'Judang', 'Heodang', 'Akdang', and 'Art' form a content story.
- Target audience: Companies capable of F&B collaboration and the kidult market
(Main Target: Women in their 20s to 30s / Sub-Target: 8-10 years old)
- Business model:
1) Sales of character IP online products
2) Profit from direct production and license sales by collaborating with other brands
3) Animation distribution