Musical <YOU&IT>
Other
- Year of Production
- 2019
Summary
*Content Statement
Musical <You & It> explores how artificial intelligence transforms the essence of human emotion, memory, and love.
It poses a profound philosophical question:
Do we truly love a person for who they are, or for the emotions and memories we share with them?
As we enter an era where AI can interpret and replicate emotions,
the musical delicately portrays the emotional confusion and moral dilemmas humans may face.
The story of Kyujin and Mina goes beyond a conventional romance—inviting the audience to reflect on the values
that must be preserved to uphold human dignity in a world where humanity and technology coexist.
Through a poetic narrative, sophisticated stagecraft, and stirring string arrangements
that amplify the characters’ emotional journeys, <You & It> offers a deeply immersive and moving experience.
The show invites audiences to reconsider the meaning of love and memory in the face of advancing technology.
By examining the evolving relationship between humans and AI,
<You & It> leaves a lasting impression on global audiences
- combining a forward-looking theme with a deeply resonant message.
*Synopsis
A slightly sad story, a slightly happy story
Are we still wandering somewhere in between?
In the near future,
Kyujin, a man who works with metal, and Mina, a woman who works with clay,
once shared their lives and their craft in an old house in Bukseong-ro.
But now, Mina—Kyujin’s beloved wife—is gone.
Alone in the space they once filled together,
Kyujin is tormented by grief and longing.
One day, he receives a mysterious email offering
to create an AI replica of a deceased loved one.
After much hesitation, he places the order.
He no longer has to cling to memories alone.
Now, “YOU”—who looks just like her—exists
beside him again, in the same place, in the same form.
Musical <You & It> explores how artificial intelligence transforms the essence of human emotion, memory, and love.
It poses a profound philosophical question:
Do we truly love a person for who they are, or for the emotions and memories we share with them?
As we enter an era where AI can interpret and replicate emotions,
the musical delicately portrays the emotional confusion and moral dilemmas humans may face.
The story of Kyujin and Mina goes beyond a conventional romance—inviting the audience to reflect on the values
that must be preserved to uphold human dignity in a world where humanity and technology coexist.
Through a poetic narrative, sophisticated stagecraft, and stirring string arrangements
that amplify the characters’ emotional journeys, <You & It> offers a deeply immersive and moving experience.
The show invites audiences to reconsider the meaning of love and memory in the face of advancing technology.
By examining the evolving relationship between humans and AI,
<You & It> leaves a lasting impression on global audiences
- combining a forward-looking theme with a deeply resonant message.
*Synopsis
A slightly sad story, a slightly happy story
Are we still wandering somewhere in between?
In the near future,
Kyujin, a man who works with metal, and Mina, a woman who works with clay,
once shared their lives and their craft in an old house in Bukseong-ro.
But now, Mina—Kyujin’s beloved wife—is gone.
Alone in the space they once filled together,
Kyujin is tormented by grief and longing.
One day, he receives a mysterious email offering
to create an AI replica of a deceased loved one.
After much hesitation, he places the order.
He no longer has to cling to memories alone.
Now, “YOU”—who looks just like her—exists
beside him again, in the same place, in the same form.
Company Profile
Music Immersive Content Other
EG Musical Company
At EG Musical Company, we are committed to leading the performing arts culture and presenting Korean original musicals to audiences worldwide. Our focus lies in the creation of original musicals and fusion performance intellectual properties, integrating advanced art-tech elements such as projection mapping, holograms, and 3D immersive sound to deliver compelling and immersive stage experiences. In addition to production, we develop OSMU content, manage arts and culture education programs, and oversee corporate cultural performances and events.
Rooted in Korean sentiment, our works address universal themes that resonate across all ages and cultures. Our portfolio encompasses a broad spectrum of intellectual properties, ranging from intimate small-theater productions to large-scale musicals, including family, youth, and children’s works. We also actively engage in the development of youth arts education content and participate in public cultural initiatives.
Our artistic achievements have been recognized with honors including the 13th DIMF Original Musical Award and ARKO Creative Studio’s “Repertoire of the Year.” Following the international expansion of our musical <You & It> to Taiwan and the United Kingdom, EG Musical Company continues to promote Korean original musicals on the global stage. Moving forward, we aim to establish ourselves as a globally competitive performance brand by advancing the integration of technology and art through innovative art-tech musicals.
Rooted in Korean sentiment, our works address universal themes that resonate across all ages and cultures. Our portfolio encompasses a broad spectrum of intellectual properties, ranging from intimate small-theater productions to large-scale musicals, including family, youth, and children’s works. We also actively engage in the development of youth arts education content and participate in public cultural initiatives.
Our artistic achievements have been recognized with honors including the 13th DIMF Original Musical Award and ARKO Creative Studio’s “Repertoire of the Year.” Following the international expansion of our musical <You & It> to Taiwan and the United Kingdom, EG Musical Company continues to promote Korean original musicals on the global stage. Moving forward, we aim to establish ourselves as a globally competitive performance brand by advancing the integration of technology and art through innovative art-tech musicals.
