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NO STRESS BNA BNA

Year of Production
2024
Content Type
2D Animation
Target Age
Adults
Quantity
1(min) 104Quantity Input
Production Stage
Projects in Production
Detailed Genre
Slapstick

Video

Summary

<Concept>

We feel stressed dozens of times a day.
Should we hold it in? Should we let it out? We repress our desires in our daily lives, but sometimes there are moments when those pent-up emotions explode.
That's why we created Bna Bna, the epicenter of vicarious satisfaction and catharsis that we crave in our exhausting lives.
Here, on the island of Bna Bnaa, we honestly express the daily stresses that are inevitable in the modern world.
It has become a vicarious satisfaction content that relieves stress through laughter and is a next-generation global IP based on the NO STRESS philosophy,
and is ready to lead the innovation of short-form content.

<Worldview>

Somewhere on Earth, there is an island that resembles reality but is a little more free.
This is the island of Bna Bna, where no one is stressed out.
No one is stressed here, because there is only one rule: NO STRESS.
The inhabitants of Bna Bna live freely, following their own desires.
They have emotions similar to humans, but unlike humans, they don't “hold it in”.
When they are angry, they get angry, when they want to eat, they eat, and when they are bored, they create fun.
Social rules and manners have no meaning here.
Only faithfulness to desire is the law here.
Emotions that we suppress in real life can be expressed openly
on the island of Bna Bna.
There is no need to hold back.
Because there is no stress.
BNA BNA, NO STRESS!

Company Profile

garnetpictures

Character Animation

garnetpicures

Garnet Pictures Co., Ltd. is a content production company specializing in TV commercials and marketing content,
with comprehensive capabilities covering the entire production process—from planning and creation to distribution.

Building on the experience gained from producing over 500 advertising projects over multiple years,
the company initiated a strategic expansion into IP-based business in 2023.
As part of this transition, Garnet Pictures planned and developed its original character IP, “BNABNA Friends,”
and established a dedicated internal team to complete character development and IP registration.

Through participation in numerous domestic and international content fairs and the continuous production of animation content,
the company has successfully increased brand awareness not only in Korea but also in overseas markets.
As a result, Garnet Pictures has achieved approximately 250,000 global SNS followers and 50 million cumulative views,
demonstrating the IP’s global scalability and market competitiveness through clear quantitative performance indicators.

Leveraging its hands-on experience in TV commercial production—where consumer insights are directly translated into measurable sales and performance—
Garnet Pictures continuously conducts market research and trend analysis in the global character and content industry.
Based on this foundation, the company implements a market-driven IP operation strategy spanning story development, character creation, and content production.

In addition, Garnet Pictures actively participates in international character IP fairs and global content markets,
with the objective of expanding K-character IPs into the global market and building a sustainable, long-term IP business model.

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