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The Hit-Making Idol(Working Title)

Broadcasting
Year of Production
2025
Content Type
Web/Mobile Content
Platform
OTT Operator
Target Age
Teens
Quantity
2(min) 60Quantity Input

Summary

<The Hit-Making Idol>(Working Title)
▶ Genre: Idol, Drama, Fantasy
▶ Format: Micro Drama (60 episodes)
▶ Korea Release: Expected in 2026

1. Logline
"Tae-min, who was kicked out of the idol group because of his lack of charm and appearance, suddenly collapses in shock. He then possesses the body of the milk-white, handsome Jung Yoo-jae…!"

2. Synopsis
Ahn Tae-min was a trainee whose talent was second to none.
He was flawless in singing, dancing, composing, and leadership. However, due to his below-average looks, he was ultimately kicked out after six long years of training. Even though he made it into the debut team, he was pushed out with the excuse that his "visuals didn’t match." Falling into despair, he faced the harsh reality that, with his age, even switching to acting was no longer a viable option.

One day, on his way to say goodbye to his fellow trainees, he overheard them talking behind his back—and the shock left him numb. The next moment, everything went black.

When he opened his eyes again, he had possessed the body of a trainee named Jung Yoo-jae, and found himself two years in the past. In his hand was a strange item: a mysterious "Tamagotchi."
But this was no ordinary toy—when touched, it emitted a green glow and granted him special powers.

Determined to live a new life as Jung Yoo-jae, Ahn Tae-min sets out to join a national audition program where multiple entertainment agencies participate. Thanks to his extraordinary performance, he gains explosive attention, and even the agencies that once rejected him—CoreNation, and Dayment, the company Jung Yoo-jae was expelled from—are desperate to sign him. However, he chooses Dayment, because he remembers Kim Ha-yeon, whose brilliant planning skills he had witnessed in his past life.

Once he joins Dayment as a trainee, he quickly earns the chance to appear on a massive survival show. But this show comes with a unique twist:
Trainees must pass the first performance to reveal their faces.
If they fail, they are eliminated without ever showing their face on screen.

Large agencies had months to prepare, but Dayment, being a small agency, had only one week to compose a new song and rehearse the stage. In this desperate situation, Jung Yoo-jae uses the Tamagotchi’s power to temporarily gain the ability to create a hit song. With this gift, he delivers a stunning performance, standing out even among trainees from top-tier agencies.

As the show progresses, his abilities shine brighter, and the Tamagotchi also levels up. He doesn’t just prove his skills—he becomes a true leader, overcoming crisis after crisis and guiding his team forward.

Finally, after overcoming past failures and earning recognition, he steps onto the path toward debut once more—under a new name, and with a new destiny.

Company Profile

Broadcasting Character Animation Startup Immersive Content

STUDIO TARGET

Studio Target is a next-generation content studio with 20 years of expertise in content investment, planning, production, marketing, and distribution in the media and entertainment industry. With the corporate slogan "You Imagine, We Deliver," Studio Target is committed to breaking away from conventional paradigms by creating diverse and innovative video content.

As Korea’s leading production company, Studio Target operates under a producer-driven system, continuously developing new business models to generate high-quality content every year. By leveraging and expanding IP’s OSMU (One Source Multi Use) strategy, the company produces a variety of content while maximizing revenue through multi-channel distribution.

Through strategic partnerships with industry experts, Studio Target strives to create greater value and groundbreaking results.

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