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‘Physical:100’ Goes Global -Korean Survival Show Breaks International Barriers

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‘Physical:100’ Goes Global -Korean Survival Show Breaks International Barriers
Type	Other	Genre	Broadcasting

‘Physical:100’ Goes Global -Korean Survival Show Breaks International Barriers

'Physical: 100' showed that Korean reality formats can actually travel well globally.

This survival show mixed intense physical challenges with streaming platform buzz, proving that

Korean unscripted content has serious international appeal and could kick start more format exports.

Netflix is propelling its groundbreaking Korean survival show 'Physical:100' into international markets,

launching 'Physical:100 USA' with 100 elite North American contestants drawn from sports, fitness, and

military domains.

The original series, crafted by MBC's Ho-gi Jang, captured global audiences with its raw, intense physical

challenges and became the first Korean variety show to dominate Netflix's global non-English chart.

Building on its remarkable success across two Korean seasons, the franchise is strategically expanding with

Physical: Asia—featuring international athletes like Manny Pacquiao—slated for Q4 2025, while a European

version is currently being developed.

▪K-Format as a Global Entertainment Catalyst

The worldwide rollout of 'Physical:100' highlights the surging international appetite for innovative Korean

reality formats.

Its adaptable framework and universal competitive spirit position the show as a potential blueprint for

future unscripted content exports.

▪Streaming Platforms: Revolutionizing Global Content Distribution

Leveraging Netflix's global distribution network, 'Physical:100' exemplifies how streaming platforms are

dramatically reshaping content globalization, effectively circumventing traditional market entry obstacles

and enabling rapid international format proliferation.

Source

Yonhap News Agency. (2025. 7. 16)

Source

Yonhap News Agency. (2025. 7. 16)