Type | Other | Genre | Music |
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K-Pop’s Global Concert Power : Taking the World Stage by Storm
K-Pop's touring numbers prove it's moved way beyond just streaming success.
These artists are now major players in the global live music business, completely changing
how audiences around the world experience pop entertainment.
The K-Pop industry is undergoing record-breaking global expansion, defying earlier concerns of a potential
slowdown. The volume of K-Pop concerts is projected to increase by 79% in 2025, with five acts already
ranking among the top 50 global concert earners in the latter half of 2024.
Groups like Stray Kids and SEVENTEEN are selling out stadiums across continents—SEVENTEEN’s recent tour
alone grossed over $120 million. Other leading artists—including BLACKPINK, G-Dragon, and ATEEZ—are
continuing extensive, sold-out world tours, reaffirming K-Pop’s commercial strength and its rising influence
in the global live music industry.
▪K-Pop’s Shift from Cultural Niche to Mainstream Touring Powerhouse
K-Pop has moved well beyond its niche origins to become a core part of the global touring circuit.
A growing number of artists are consistently filling stadiums and arenas worldwide, generating significant
revenue and competing alongside global pop acts.
▪Live Performance as K-Pop’s Key Global Growth Driver
As large-scale tours become more frequent, concert revenue is emerging as K-Pop’s most reliable and
scalable business model.
The shift underscores live performance as the central engine of the industry’s global expansion and
long-term sustainability.
Source
The Korea Economic Daily. (2025. 7. 15)
Link : https://www.hankyung.com/article/202507159905i
The Korea Economic Daily