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K-Game IP’s Take the World by Storm - Why the Best Is Yet to Come

These IP-based game successes show Korean gaming companies aren't just bringing back old favorites

anymore. They're turning popular franchises into worldwide entertainment ecosystems, which

positions them really well for long term success in the changing entertainment world.

Korea's gaming industry is flexing the power of IP again with a wave of new releases hitting the market.

These titles expand on successful original games and are showing serious sales numbers, positioning

themselves as major drivers for the second half of 2025.

▪Netmarble : Seven Knights Rebirth

   Built on the popular "Seven Knights" IP, this title quickly generated over $80 million in revenue within

   50 days and saw 1.5 million downloads. Its success is largely attributed to an exceptionally high

   conversion rate 22 times the average among existing "Seven Knights Idle" players, showcasing strong fan

   loyalty.

▪Nexon : Mabinogi Mobile

   As the "Mabinogi " franchise celebrates its 21st anniversary, Nexon continues to expand. 

   Mabinogi Mobile," launched in March, earned $30 million in revenue within its first 50 days.

   Nexon is also investing in long term projects like " Mabinogi Eternity," powered by a new game engine,

   to future proof the IP.

▪Com2uS: Summoners War

   Marking its 11th anniversary, the "Summoners War: Sky Arena" IP has achieved a staggering $3 billion in

   cumulative revenue and recorded 10% year over year sales growth last year.

   The latest title, " Summoners War: Rush" (released in May), is also gaining traction globally, extending

   the franchise's strong international performance.

▪Long-Term IP Strategy as Core Growth Engine

   Korean game companies figured out that consistent IP investment pays off.

   Through anniversary updates, engine upgrades, and cross-platform moves, they're seeing strong retention

   and solid revenue.

   These approaches revive old fanbaseswhile attracting new global audiences, making IP the foundation for

   long-term growth.

▪Genre and Platform Diversification as IP Expansion Tactic

   The shift from MMORPGs to idle RPGs and multi-platform formats shows Korean developers are adapting

   smartly. They're evolving their IPs to match changing player habits rather than sticking to old formulas.

   This flexibility maximizes revenue across different markets while building ecosystems that extend beyond

   standard gameplay.

Source

Newspim. (2025. 7. 6)

https://www.newspim.com/news/view/20250703000965