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Hi Seoul Showroom Unveils 'Raggy' at Citizen- Participatory Sustainable Fashion Festival

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Hi Seoul Showroom Unveils 'Raggy' at Citizen- Participatory Sustainable Fashion Festival
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Hi Seoul Showroom Unveils 'Raggy' at Citizen-Participatory

Sustainable Fashion Festival

This article introduces Raggy as a character IP that merges ESG values with on-demand production,

offering a reference point for sustainable fashion merchandising models targeting global buyers.

The Seoul-backed platform 'Hi Seoul Showroom' hosted the citizen-participatory sustainable fashion festival

'Cool Summer Festa : T-shirt Battle' at DDP from July 3rd to 5th. Seventeen designer brands showcased

graphic T-shirt collections and offered on-the-spot customization printing for desired designs, drawing high

participation.

The event reinforced its ESG messagewith 'Raggy,' a mascot made from discarded clothing, and

demonstrations of eco-friendly DTP and DTG technologies, garnering significant interest from both the

industry and consumers.

♦ Global Scalability of Upcycled Character IP

‘Raggy’ embodies an ESG narrative by transforming fashion waste into a storytelling-driven character.

This aligns with the rising trend of conscious fashion marketing among global brands, and presents

strong potential for expansion as character-based IP merchandising or ESGdriven collaboration

campaigns in international markets.

♦ Viability of ESG Concepts as On-Demand, Instant-Purchase Products

The event featured direct-to-garment(DTG/DTP) printing for instant customization of graphic T-shirts,

offering consumers an interactive experience. This production method supports a cycle of real-time

product planning → limited edition manufacturing → global export. ESGthemed T-shirts, with high

symbolic value and low unit cost, are particularly well-suited for test sales in international retail markets

with minimal entry risk.

This article introduces Raggy as a character IP that merges ESG values with on-demand production,

offering a reference point for sustainable fashion merchandising models targeting global buyers.

Source

FASHIONBIZ. (2025. 7. 14)

Source

FASHIONBIZ