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Virtual K-Pop Goes Mainstream : Animated Soundtracks to Stadium Spectacles

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Summary

Virtual K-Pop Goes Mainstream : Animated Soundtracks to Stadium Spectacles
Type	Other	Genre	New Technologies

Virtual K-Pop Goes Mainstream :Animated Soundtracks to Stadium Spectacles

Virtual K-pop groups break into the mainstream with HUNTRIX's Billboard success and

PLAVE's streaming records.

Digital performers prove they're more than novelty acts, reshaping idol industry standards.

Virtual K-pop groups like HUNTRIX and PLAVE aren't niche anymore. HUNTRIX's "Golden" hit No.6

on the Billboard Hot 100, while PLAVE's "Dash" became the moststreamed K-pop track on Melon in the first

half of 2025. These digital acts are achieving million-seller album status, winning on TV music shows, and

headlining arena concerts at venues like Seoul's KSPO Dome.

They use human vocals behind animated personas, creating genuine emotional connections.

Advanced motion capture technology allows them to perform feats that traditional idol groups can't match.

♦ Revolutionary Idol Production Paradigm

Virtual idols are redefining the traditional K-pop training system. They are free from age limits,

appearance constraints, and scandal risks. Production companies can experiment with concepts that

would be impossible with human performers, challenging the conventional, investment-heavy idol

development model.

♦ Enhanced World-Building and Fan Engagement

Digital avatars enable production teams to build complex narrative universes across multiple platforms.

Unlike human idols who are bound by real-world constraints, virtual characters can evolve as the story

demands.

This creates new opportunities to engage fans through immersive storytelling that extends beyond

traditional music releases.

Source

YonhapNews Agency. (2025, 7. 15)

Source

YonhapNews Agency