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From Scroll to Screen: Naver Webtoon Redefines IP Expansion at SDCC 2025

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From Scroll to Screen: Naver Webtoon Redefines IP Expansion at SDCC 2025
Type	Other	Genre	Comics/Webtoons

From Scroll to Screen: Naver Webtoon Redefines IP Expansion at SDCC 2025

This article highlights Naver Webtoon's strategic transformation of webtoon IP into

global franchises—via films, animation, and collaborations with major publishers—serving as

a key reference for Korean content exporters aiming for cross-media success in theWest.

♦ Naver Webtoon’s Strong SDCC Showing

• Naver Webtoon participated in five official Comic-Con sessions, showing growing global interest in

vertical-scroll content

• 'The Omniscient Reader's Viewpoint' panel with live-action footage sold out instantly, grabbing both

industry and fan attention

♦ Transmedia IP Growth in Action

• 'The Omniscient Reader's Viewpoint' hit 2.5 billion global views and ranks #2 in Action

on the Naver Webtoon English platform

• Its unique world-building and dedicated fandom prove Webtoon IP can scale across video, animation,

and publishing

♦ Global Animation & Publishing Deals

• 20+ Webtoon-based animation projects running through LINE Digital Frontier(Japan), including 'Eleceed'

and 'Teenage Mercenary'

• Partnerships with IDW and Dark Horse are turning major IPs like 'TMNT(Teenage Mutant Ninja Turtles)'

and 'Cyberpunk 2077' into mobile Webtoons launching this August

♦ Platform Strategy: Mobile-First, Creator-Friendly

• Sessions focused on diversity, fan-driven storytelling, and mobile optimization

• Naver Webtoon positioned itself as the bridge connecting Gen Z audiences with global creators through

accessible, IP-rich content

Source

ZDNet Korea. (2025. 7. 29)

Source

ZDNet Korea