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NEXON's "SUPERVIVE" Gears Up for Launch : A Strategic Leap in MOBA-Battle Royale Hybrid

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NEXON's "SUPERVIVE" Gears Up for Launch : A Strategic Leap in MOBA-Battle Royale Hybrid
Type	Other	Genre	Game

NEXON's "SUPERVIVE" Gears Up for Launch

: A Strategic Leap in MOBA-Battle Royale Hybrid

This article highlights how a major Korean game developer is pushing MOBA genre boundaries

through hybrid gameplay and cross-industry partnerships—showing an emerging model that could

have serious export potential for Korean next-gen game IPs.

♦ SUPERVIVE Launch: Nexon's New Hybrid IP

• Nexon officially launches its MOBA-battle royale hybrid SUPERVIVE on July 24

• The game already grabbed attention in early access for mixing genre conventions with strategic

elements and player freedom

♦ Major Overhaul for Official Release

• Official version brings sweeping changes: revamped combat, client, maps, and progression systems

• New "Forge" system lets players customize builds, focusing on individual strategy and playstyles

• Added playable character "Wukong," ranked matches, and seasonal battle pass to boost competitive

play

♦ Cross-Industry Partnerships for Launch Boost

• Nexon partnered with Toss, KakaoBank, Kiwoom Securities, and TVING for promotional benefits

• Launch events include Nexon Cash giveaways and Creators Program to drive community engagement

from day one

♦ Gamified Streaming & Gen Z Targeting

• Streaming platform CHZZK collaboration brings "SUPERVIVE Summer School Season 1" event

• July 24-August 10 tournament features streamers and players in mixed relay-style teams,

targeting Gen Z audiences

Source

Bloter. (2025. 7. 20)

Source

Bloter