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The ‘ALLDAY PROJECT’ : New Model Reshaping K-Pop via Co-ed Format

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Summary

The ‘ALLDAY PROJECT’ : New Model Reshaping K-Pop via Co-ed Format
Type	Other	Genre	Music

The ‘ALLDAY PROJECT’ : New Model Reshaping K-Pop via Co-ed Format

As co-ed groups regain attention in the K-Pop scene, ALLDAY PROJECT exemplifies how overcoming

conventional biases can unlock new content formats. It serves as a valuable reference point for

expanding the diversity of K-Pop’s content portfolio through well-executed planning and production.

The co-ed idol group ALLDAY PROJECT has garnered significant attention in the K-Pop industry by breaking

stereotypes and gaining both mainstream and musical acclaim.

Backed by the sophisticated production of Teddy, the group made a strong debut through its distinctive

member composition and strategic content planning.

By modernizing the traditionally “old-fashioned” image of co-ed groups, the project has received

wide-ranging responses from both fans and the general public. This case illustrates the potential of

co-ed groups to become a successful format in the mainstream music IP landscape.

♦ New Potential for Co-ed Froups

ALLDAY PROJECT is reviving interest in a previously underutilized format within K-Pop, which could

influence entertainment companies to diversify their IP strategies going forward.

♦ Global Expansion through Strategic Planning

Rather than relying solely on novelty, this case highlights the importance of aligning content

competitiveness with strategic planning, offering a scalable K-Pop model for the global market.

Source

DaumStar News. (2025. 7. 29)

Source

DaumStar News