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K-POP Radar 2.0 : Ushering the Era of K-Pop Intelligence with AI-Powered Fandom Analytics

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K-POP Radar 2.0 : Ushering the Era of K-Pop Intelligence with AI-Powered Fandom Analytics
Type	Other	Genre	New Technologies

K-POP Radar 2.0

: Ushering the Era of K-Pop Intelligence with AI-Powered Fandom Analytics

This article shows how K-POP Radar is changing traditional entertainment evaluation by introducing

AI and data intelligence. This opens new opportunities for global buyers interested in data-driven

K-content investment strategies.

♦ From Charts to Intelligence Infrastructure

• K-POP Radar 2.0, developed by Space Oddity, shifts K-pop from content-focused to data-driven industry

analysis

• The platform introduces “K-pop Intelligence” that measures user flows, fandom behavior, and content

impact in real time

♦ New Metrics for Modern Fandom

• Traditional metrics like TV appearances and album sales no longer capture an artist's full popularity

picture

• K-POP Radar 2.0 segments fandoms into core fans, light fans, and “multi-stan”, giving agencies clearer

insights into fan behavior and churn

♦ AI-Powered Analytics Tools

• Features include Artist Image Positioning Map, Super fan Retention Analysis, Content Peak Detection,

and Multi-Stan Overlap Reports

• The platform processes over 1 billion fandom interaction data points, letting entertainment companies

design scientific fandom strategies

♦ Global Market Intelligence Value

• Space Oddity has partnered with Twitter (2020) and TikTok (2021) to analyze worldwide fan activity

• K-POP Radar became the go-to platform for understanding K-pop's global reach and providing insights

for overseas buyers

Source

ETNews. (2025. 8. 5)

Source

ETNews