Type | Other | Genre | Comics/Webtoons |
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Korea’s Webtoon Platform ‘CUTS’ Accelerates Transition to Short-form
Animation Ecosystem
Naver Webtoon’s upcoming launch of the short-form animation platform ‘CUTS’ represents
an innovative model that integrates webtoon, UGC, and short-form content trends.
It offers valuable insight into Korea’s dynamic content innovation and the evolving landscape of
digital storytelling.
♦Platform Launch and Features
• Naver Webtoon plans to launch ‘CUTS’ in September, a short-form animation platform allowing anyone
to create and upload brief animations as UGC.
• The first featured content will be “A Day in the Life of Kim Aeyong,” based on characters from
the popular webtoon “Zombie Daughter.”
♦ Industry Trends and Educational Engagement
• The rapid growth of short-form content consumption is reshaping content production trends in Korea.
• In response, universities such as Kyungil, Sangmyung, Hongik, and Chungkang College have introduced
dedicated courses and workshops to nurture emerging short-form animation creators.
♦ Market Growth and Strategic Expansion
• The number of short-form drama apps in Korea has quadrupled in the past year, with domestic
revenues increasing sevenfold to USD 6.4 million. Global in-app revenue surpassed USD 700 million in
Q1 alone.
• Kakao Entertainment is also entering the short-form space with ‘Helix Shorts’, an AI-driven tool for
automated webtoon production, underscoring a broader industry pivot toward this emerging format.
Source
MAEIL BUSINESS NEWSPAPER. (2025. 7. 29)
https://www.mk.co.kr/en/it/11380087 (in English)
Nocut News. (2025. 8. 1)
https://www.nocutnews.co.kr/news/6379468 (Korean version only)
MAEIL BUSINESS NEWSPAPER