MN_ISSFCS

Seoul City, K-beauty and fashion establishes a bridgehead for entering the European market… Promotes with Milan as a base

PDF Download

Summary

Seoul City, K-beauty and fashion establishes a bridgehead for entering the European market… Promotes with Milan as a base
Type	Other	Genre	Other

Seoul City, K-beauty and fashion establishes a bridgehead for entering

the European market… Promotes with Milan as a base

This article outlines how Seoul City is leveraging Milan as a strategic gateway for K-fashion expansion

into Europe, emphasizing public-sector credibility and cross-industry synergy grounded in the global

influence of K-beauty.

Seoul City is accelerating the global expansion of K-fashion following its success with K-beauty.

It has chosen Milan as a strategic gateway into the European market, establishing a local foothold to both

strengthen the competitiveness of Korean fashion brands and broaden distribution channels.

This initiative aims not merely at exporting but at firmly establishing a K-fashion presence at the heart of t

he European fashion scene.

♦ Lower Market Entry Risk via a Centralized Milan-Based Platform

Seoul City’s establishment of a unified K-fashion base in Milan enables international buyers to engage

with a curated selection of Korean brands in a single, efficient setting. By leveraging local networks and

showroom formats, this initiative functions as a low-risk testing ground for introducing K-fashion into

the European market.

♦ Enhanced Transaction Credibility Through Public-Sector Backing

Government-led overseas expansion initiatives offer a higher level of institutional reliability compared to

standalone brand outreach. For international buyers, this ensures greater confidence in forming

mid- to long-term distribution partnerships and executing joint marketing strategies.

Source

Seoul City. (2025. 7. 7)

Source

Seoul City