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Stray Kids Makes Historic Entry into Tottenham Hotspur Stadium as First K-Pop Act

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Stray Kids Makes Historic Entry into Tottenham Hotspur Stadium as First K-Pop Act
Type	Other	Genre	Music

Stray Kids Makes Historic Entry into
Tottenham Hotspur Stadium as First K-Pop Act

This article explores K-pop’s growing role as a sustainable content asset in Europe, with Stray Kids

exemplifying scalable IP strategy and long-term localization potential.

Stray Kids has become the first K-pop group to perform at the TottenhamHotspur Stadium in London,

hosting two concerts on July 18 and 19, 2025. This marks their growth from a 5,000-seat venue in 2019 to

a 60,000-seat stadium in 2025, showcasing the group’s global rise.

They have entered the UK Official Albums Chart six times and the Singles Chart five times, solidifying

their fanbase in a major global music market. Their ongoing European tour includes sold-out shows

at landmark stadiums in Amsterdam, Frankfurt, Madrid, Paris, and Rome, signaling Kpop’s sustained

influence across the continent.

♦ Proven Expandability of Korean Music IPs into Multi-Format Models

Beyond music, Stray Kids engages in global digital campaigns, experiential live productions, and brand

collaborations, exemplifying the scalability of Korean IPs into concerts, merchandise, and digital

platforms. For buyers, this model offers versatile content applications across multiple revenue streams.

♦ Demonstrated Entry of Non-Western Content into Mainstream Markets

Despite being non-English-speaking artists, Stray Kids has sold out stadiums in London and other major

European cities. This affirms that Korean music IPs possess the competitiveness to transcend language

barriers and enter global mainstream markets, opening opportunities for international content partners

to co-brand and co-develop new IPs.

Source

SBS NEWS. (2025. 7. 18)

Source

SBS NEWS