Type | Other | Genre | Music, New Technologies |
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Lee Soo-man Returns… ‘AI Will Produce K-Pop Within 10 Years’
This article highlights how Korea’s tech-integrated K-Pop innovation exemplifies a leading model in
global music IP development and AI-based fan engagement, offering strategic insights for market
expansion and platform collaboration.
Lee Soo-man, widely known as the “father of K-Pop,” has introduced his AI avatar “AI Lee Soo-man” and
a celebrity robot, launching a new genre called “Zalpha Pop” aimed at Gen Z and Alpha audiences,
thereby redefining the future of K-Pop. He established A2O Entertainment and plans to debut a new artist
in Korea next year, while expanding fan interaction through AI-based chatbots and voice services.
Recently, A2O’s girl group A2O May entered the QQ Music in China and U.S. radio charts, demonstrating
concrete success in global markets.
♦ AI-Driven Content Innovation
The deployment of AI avatars and celebrity robots represents a pioneering case in which AI is applied
directly and indirectly to K-pop production and performance.
Overseas buyers may leverage this as a differentiated content IP and avatar business model.
♦ Global Market-Focused Strategy
A2O MAY’s performance on both Chinese and American charts proves that Korean companies can achieve
tangible results in global markets through tech-integrated content strategies, offering buyers an
opportunity to explore scalable K-Content.
Source
MAEIL BUSINESS NEWSPAPER. (2025. 7. 23)
https://www.mk.co.kr/en/culture/11375845
MAEIL BUSINESS NEWSPAPER