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Lim Young-woong Begins Comeback Countdown with First-Ever Album Book in K-Pop

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Summary

Lim Young-woong Begins Comeback Countdown with First-Ever Album Book in K-Pop
Type	Other	Genre	Music

Lim Young-woong Begins Comeback Countdown

with First-Ever Album Book in K-Pop

This case illustrates a potential turning point in how K-pop content is produced and consumed by

introducing a format that challenges conventional industry practices.

Singer Lim Young-woong will release his second full-length album IM HERO 2 on August 29. In a first for

the K-pop industry, the album will be distributed solely as an “album book” without a physical CD,

containing photos, messages, and exclusive content.

The move aims to reduce environmental impact and ease financial burdens on fans, marking a departure

from traditional album formats as the release will not count toward official album sales charts.

Lim will also engage in a nationwide tour and broadcast appearances to further connect with the public.

♦ Sustainability & Fan-Centricity

The case signals growing momentum for eco-conscious and consumer-centric innovation in K-pop

distribution.

♦ Industry Paradigm Shift

It reflects a shift from chart-focused competition to artist-led content strategies.

♦ Genre Diversity

A traditionally non-mainstream genre artist is leading new distribution trends, indicating greater diversity

in the industry’s structure.

Source
Dipe. (2025. 8. 11)

Source

Dipe