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Front Row for 30,000 Won : K-Pop VR Concerts Go Global

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Front Row for 30,000 Won : K-Pop VR Concerts Go Global
Type	Other	Genre	New Technologies

Front Row for 30,000 Won : K-Pop VR Concerts Go Global

This article shows how VR concerts are transforming K-pop's global reach by combining cuttingedge

technology with star power. This opens new revenue models and redefines fan engagement beyond

traditional venue limitations.

♦ Immersive VR Concert Success

• ENHYPEN’s first VR concert “Immersion” debuted in Seoul on August 18 with 61% seat occupancy,

well above the 40% threshold for box office hits.

• Viewers praised the format as “closer than fan signings”, enhanced with features like live audience

hand-heart reflections and member-centered viewing options.

♦ High-Tech Production at Lower Costs

• The concerts combine ultra-high-definition live footage with Unreal Engine-based VFX and AI video

upscaling.

• VR stages cost just 1-2 billion won to produce while fans get front-row experiences for only

KRW 20,000–30,000.

♦ Global Market Breakthrough

• Cha Eun-woo’s VR concert topped Japan’s weekend box office, sparking fan campaigns for additional

screenings.

• TXT’s VR show screened in five U.S. cities, while ENHYPEN’s tour expands across 40 cities worldwide

including the U.S., Japan, and China.

♦ New Industry Ecosystem Rising

• Specialized VR concert firms like AMAZE, VENTA, and ALPHACIRCLE are emerging to meet growing

demand.

• The industry views VR concerts as a new gateway for K-pop acts, overcoming time and space constraints

to connect with global audiences.

Source

The Korea Economic Daily. (2025. 8. 18)

(Korean version only)

Source

The Korea Economic Daily