Type | Other | Genre | Broadcasting |
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Korean Dating Reality Shows Evolve : From Exes to Parents, Reinventing the Genre
This article shows how Korean dating reality shows are diversifying formats by bringing in
family members, exploring new demographics, and shifting concepts to sustain global audience
demand. This makes it a key reference for buyers tracking K-entertainment's adaptability and export
potential.
♦ Family-Driven Dating Formats
• SBS is preparing “Matchmaking Camp” where singles join with their parents in shared lodging to find
partners
• tvN Story & E Channel’s “My Kid's Dating” features celebrity parents as studio observers of their
children's love lives
♦ Genre Evolution & Global Success
• From MBC’s “Love Studio” (1994–2001) to SBS’s “Jjak” (2011–2014), the genre matured into ensemble
dating formats
• Recent hits like “I Am Solo”, “Heart Signal”, “EXchange”, and Netflix’s “Single’s Inferno” built strong fan
communities and global visibility
♦ Targeted Demographics & Creative Concepts
• Innovations include “EXchange” (ex-couples), “My Sibling’s Romance” (siblings), “Love After Divorce”
(divorcees), and “Love in the End” (middle-aged romance)
• Creative twists feature fortune-teller cast, shy “never-dated” and celebrity matchmaking
♦ Market Challenges & Future Outlook
• Broadcasters see enduring demand for dating reality shows but emphasize the need for distinctive
hooks to avoid market saturation
• Industry insiders note risks of overreliance on unvetted cast members, urging tighter screening and
fresh concepts to maintain viewer engagement
Source
Yonhap News Agency. (2025. 8. 24)
https://www.yna.co.kr/view/AKR20250822157400005?section=entertainment/all (Korean version only)
Yonhap News Agency