Type | Other | Genre | Music, New Technologies |
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Meet Rodia i: The AI Judge Taking Over K-Pop Auditions
This article shows how AI is stepping into visible roles in K-pop production, moving beyond backstage
tools to shape auditions, evaluations, and character-driven IP. This signals how entertainment-tech
fusion could redefine the global K-pop ecosystem and create new business models for AI-driven
content exports.
♦ AI Producer Takes Center Stage
• MBC's new program “A-IDOL” introduces “Rodiai”, an AI producer designed by EastSoft, who leads
planning, directing, and judging throughout the show
• The AI analyzes vocals, choreography, stage manners, and style, making it the central figure of the
entire audition process
♦ Character IP with Commercial Potential
• Rodiai was built on EastSoft’s AI human video platform PERSO.ai as a female character in her early 30s,
positioned as a unique entertainment IP
• The same character “Ludia” is available via Studio PERSO, allowing anyone to produce videos with this
AI human and extending usability beyond television
♦ Real-Time AI Judging Technology
• An additional AI kiosk, powered by LLM-based AI humans evaluated contestants during auditions
• This technology is already being adapted for exhibitions, education, and counseling, demonstrating
scalability beyond entertainment applications
♦ Global K-Pop Innovation Strategy
• EastSoft’s CEO positioned the collaboration as proof that AI can drive innovation in K-pop and
K-content production
• The company plans to expand into AI dubbing, search, and globalized content creation, reinforcing
Korea's leadership in AI-driven entertainment
Source
Yonhap News Agency. (2025. 8. 22)
https://www.yna.co.kr/view/AKR20250822053800017?section=entertainment/all (Korean version only)
Yonhap News Agency