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Running-Core Takes Off: How Athletic Trend Sparked 20x Fashion Sales Surge

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Running-Core Takes Off: How Athletic Trend Sparked 20x Fashion Sales Surge
Type	Other	Genre	Fashion

Running-Core Takes Off: How Athletic Trend Sparked 20x Fashion Sales Surge

This article illustrates how the fusion of sportswear and everyday fashion—driven by the

‘running-core’ trend—is rapidly transforming consumer demand, signaling opportunities for global

buyers to tap into Korea’s growing athleisure and lifestyle markets.

♦ Running Pants Drive Explosive Sales Growth

• Zigzag reported 20-fold (1889%) year-on-year surge in running pants transactions during first week of September

• Search volume for running pants jumped 9-fold (841%) as fall weather revives outdoor running interest

♦ Core Categories Expand Beyond Basic Pants

• Running shorts searches grew 6-fold (549%), while two-in-one shorts rose nearly 4-fold (289%) in popularity

• Functional fabrics and comfort-focused designs drive demand for versatile activewear enabling free movement

♦ Accessories Complete the Running Ecosystem

• Running headbands surged 31-fold (3077%) in searches to prevent sweat during workouts

• Running belts (+474%) and cushioned running socks (+406%) see dramatic search increases across platform

♦ Brand Success Stories Emerge

• Activewear brand Skullpig achieved 75% sales increase with “Air Rush Running Shorts” and “Ice Jogger Pants”

• Cool fabrics and versatile designs become key selling points for brands riding the running-core wave

Source

FASHIONBIZ. (2025. 9. 16)

Source

FASHIONBIZ