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From Nursery Rhyme to Symphony: Baby Shark Celebrates 10 Years with London Orchestra

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Summary

From Nursery Rhyme to Symphony: Baby Shark Celebrates 10 Years with London Orchestra
Type	Other	Genre	Character/Licensing

From Nursery Rhyme to Symphony: Baby Shark Celebrates 10 Years with London Orchestra

This collaboration shows how a Korean kids’ IP has evolved into a global cultural brand—crossing from

YouTube virality to classical music stages—highlighting the potential for Korean content companies to

expand IP longevity through unexpected global partnerships.

♦ Historic Korean IP-Orchestra Partnership

• The Pinkfong Company releases orchestral “Pinkfong Baby Shark” on Sept. 19, performed by London

Symphony Orchestra

• Marks LSO’s first collaboration with Korean character IP since the prestigious orchestra’s 1904 founding

♦ 300-Year VenueMeets Modern Hit

• Recording held at historic LSO St. Luke’s in London with Kyle Gordon arranging and conducting the piece

• Gordon, known for Oppenheimer and Frozen II soundtracks, creates full orchestral arrangement with

violin, viola, flute, and harp

♦ Dual Release Strategy for Anniversary

• Track included in upcoming “Pinkfong Baby Shark” 10th anniversary LP plus separate single release

• Two music videos planned: live LSO performance footage and animated version for different audiences

♦ Global Recognition Milestones Achieved

• “Baby Shark” debuted on YouTube in Nov 2015, released as audio in 2017, and reached Billboard Hot 100 in 2019

• Recently became first K-pop content to earn UK’s BPI 5X Platinum certification, cementing international cultural impact

Source

Yonhap News Agency. (2025. 9. 18)

Source

Yonhap News Agency