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The Last Decade of the Webtoon Industry and Challenges for Sustainable Growth
Summary
| Type | Market Analysis | Genre | Comics/Webtoons |
|---|
Detail
- Title: The Last Decade of the Webtoon Industry and Challenges for Sustainable Growth
- Author: Hyun-seok Oh, Senior Researcher, Data Policy Team, Content Industry Policy Research Center, Korea Creative Content Agency ; Hyun-seok Kim, Junior Researcher, Data Policy Team, Content Industry Policy Research Center, Korea Creative Content Agency ; Nan-ji Hong, Professor, Cartoon Content School, Chungkang College of Cultural Industries ; Jae-min Lee, Editor-in-Chief, Webtoon Insight SWI
- Date: 2024-09-30
Table of Contents
I. Growth and Changes in the Webtoon Industry
1. Growth of the Webtoon Industry
2. Scale and Growth Rate of the Domestic Webtoon Industry
3. Global Expansion
II. Changes in Webtoon Production and Distribution Structure
1. Need for Redefining the Role of Webtoon Enterprises
2. Changes and Expansion in Roles by Webtoon Business Type
III. Changes in Webtoon Production Styles and Roles
1. Need to Understand Role Changes and Characteristics by Production Style
2. Diversification of Production Styles
3. Classification and Changes in the Roles of Webtoon Creators
4. Classification and Changes in the Role of Webtoon PDs (Producers)
IV. Changes in Webtoon Contract and Revenue Settlement Forms
1. Changes in Webtoon Contract Types
2. Domestic and International Contract and Revenue Settlement
3. Structures
V. Discussions on Support Policies for the Webtoon Industry
1. Efforts for Sustainable Growth of the Webtoon Industry
2. Recommendations for Sustainable Growth of the Webtoon Industry
Summary
· A Decade of the Webtoon Industry and Challenges for Sustainable Growth
This report reviews the past ten years of the webtoon industry, which has become a key player in the content industry, assesses the current state, and proposes recommendations for its sustainable growth.
· Importance of Webtoon IP
As content intellectual property (IP) gains significance, webtoon IP is being increasingly used across various genres such as dramas, animations, and games, with numerous success stories emerging. This trend is expected to continue expanding.
· Necessity for a Pre-established Business Model
Drawing on the successes and failures of other industries, there is a need to establish business models for the webtoon industry in advance.
· Joint Growth Strategy
It is essential to create strategies for joint growth between webtoon creators and businesses. The webtoon industry is expected to continue its growth and become the dominant format in the future comic market.
· 2022 Market Overview
The webtoon industry's total revenue reached 1.829 trillion KRW in 2022, marking a 16.8% increase year-on-year, continuing an upward trend since 2018 (466.3 billion KRW).
· Platform Revenue Growth
Platform revenue alone was 1.1277 trillion KRW, representing 61.6% of total revenue, and grew by 36.8% year-on-year, driving the overall growth of the webtoon industry.
· Global Market
The global comic and webtoon market was valued at $16.4 billion (21 trillion KRW) in 2022, with an average annual growth rate of 5.1%. The share of webtoons within the global comic market continues to rise.
Source
The Last Decade of the Webtoon Industry and Challenges for Sustainable Growth, Korea Creative Conten
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