- Title: 2024 Animation Industry White Paper
- Author: Korea Creative Content Agengy
- Date: 2024-10-15
Table of Contents
- PART 1. Animation User Trends
- 1. Survey Design
- 2. Frequency of Animation Content Use
- 3. Media Used for Viewing Animation Content
- 4. Regularly Watched Animation Genres
- 5. Selection Criteria when Using Animation
- 6. Animation-Related Information Acquisition Media
- 7. Preferred Length of Running-time for Animation Contents
- 8. Devices Used to View Animations
- 9. Animation Viewing Channels (OTT Services)
- 10. Pay-per-view Animation Usage
- 11. Titles of Popular Animation
- 12. Reasons for Watching Animation Via OTT Service
- 13. How Animation Selection Works on OTT Services
- 14. Number of Theater Animation Viewings
- 15. Reason for Theater Animation Viewings
- 16. Animation IP Extended Content Usage
- 17. Average Monthly Spending for Animation Viewing
- 18. Predictions on Future Animation Usage Changes
- PART 2. Animation Content Support
- 1. Support for Strengthening Production Capabilities
- 2. Support for Distribution
Summary
The survey subjects are people aged between 3 and 69 living across Korea who have used animation content “more than once every 2-3 months” in the past year. Separate surveys were conducted for those aged 10–69 and 3–9.