Type | Statistics | Genre | Comics/Webtoons |
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This survey investigated the status and awareness of all citizens aged 10 to 69 in 2024 regarding their usage and perception of comics and webtoons. For webtoons, the survey examined how they are used, including the current status of webtoon usage overall. experiences with webtoons, using paid webtoons, purchasing webtoons published offline, etc. For published comics, this survey investigated how published comics are used, including the current status of published comics usage, overall experiences with published comics, purchase of published comics, and renting/reading published comics. In addition, considering the content environment, this survey aimed to measure overall usage by examining derivative works of comics and webtoons (experience and satisfaction, product purchase experience, etc.), the current status of webtoon use based on web novels, usage of paid webtoon services, and sharing of comics and webtoon content.
2024 Webtoon Industry White Paper, Korea Creative Content Agency, 2025-01-15