Type | Statistics | Genre | Character/Licensing |
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The subjects of this survey are people aged 3 to 69 living nationwide who have used character content (character merchandise, character-printed merchandise, digital character merchandise) “at least once every 2-3 months” in the past year. Those aged 10-69 and 3-9 were surveyed separately.
2024 Character Industry White Paper, Korea Creative Content Agency, 2025-01-15