DesignIdea
GameCharacterAnimationStartupImmersive Content
- Website : www.designidea.co.kr
- Location : 305-901 922 Jungang-daero, Busanjin-gu, Busan, Republic of Korea
Design IDEA Co., Ltd. is a creative content company that develops globally competitive cultural content based on original character IP and digital technologies. The company has capabilities in character and worldview development, 2D and 3D animation, games, AR/VR, interactive content, VFX, and AI-assisted video production. Its flagship IP, “Orbit Friends,” is being expanded into animation, edutainment games, educational content, digital platforms, licensing, and merchandise. The IP communicates universal values such as environmental protection, diversity, friendship, and inclusion through engaging character-driven storytelling. Design IDEA is also building an efficient production pipeline by integrating generative AI and 3D technologies. Following its participation in ATF Singapore 2025, the company received an animation production request from a Malaysian OTT platform and is currently producing “OrbitFriends: Salam Sarawak!” as part of its expansion into Southeast Asia.
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Business Description
Design IDEA develops animation, games, educational content, digital platforms, and licensing businesses based on its original character IP. Its flagship property, “Orbit Friends,” addresses environmental protection, diversity, friendship, and inclusion and has expanded into 3D animation, the edutainment game “Orbit Rascals’ Great Adventures on Ding-Dong Star,” and character merchandise. The company is currently producing “OrbitFriends: Salam Sarawak!,” a 13-episode 4K UHD animation series with approximately two minutes per episode. The project reflects the cultural and educational values of Sarawak, Malaysia, and is being localized in Malay and English. Design IDEA also applies generative AI, 3D asset creation, motion automation, voice synthesis, multilingual translation, and automated lip-sync throughout its production process. The company is pursuing broadcasting rights sales, co-production, OTT distribution, educational platform supply, and character licensing to expand across South