DFRAME PLATFORM CO., LTD.

D'FRAME
CharacterFashionStartupImmersive Content
D’FRAME Platform Co., Ltd. is a Korea-based IP content commerce company that develops and distributes participatory fashion and lifestyle products using its own character IP and artist collaborations.

Its main IP, Cloud Cake, is based on the idea of “a cake that remains as a memory when worn.” The IP is applied to T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages, allowing consumers to customize products and express personal emotions and messages.

D’FRAME has tested Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV. With copyrights, trademarks, registered utility models, and Shopify-based cross-border commerce experience, D’FRAME aims to expand Cloud Cake and other creator IPs into global merchandise, pop-up brand experiences, online commerce, and licensing collaborations.

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Business Description

D’FRAME Platform is currently developing and selling participatory fashion and lifestyle products centered on its Cloud Cake IP. Its main product lines include T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages that allow consumers to customize products and express personal messages.

The company has tested and validated Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV.

Based on Cloud Cake copyrights, trademarks, and registered utility models related to detachable fashion charm structures, D’FRAME is expanding its IP merchandising and licensing collaboration opportunities.

The company plans to strengthen online sales through its own mall and Korean platforms such as Naver and Kakao, while expanding cross-border sales in Japan and global markets and developing collaboration products with external creator IPs.

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