A Cloud Cake IP-Based Participatory Concept Store Where “Cake to Wear” Meets “Cake to Eat.”
Other
- Year of Production
- 2025
Video
Summary
Cloud Cake IP SHOP is an interactive IP brand store that brings together “cake to eat” and “cake to wear.”
The first floor features Cloud Cake desserts, ice cream, coffee, and gift-package displays, while the second floor showcases Cloud Cake fashion items such as T-shirts, hoodies, sweatshirts, caps, and eco bags.
Through the Jibbitz DIY experience, customers can customize their own apparel and accessories, turning Cloud Cake into a wearable, giftable, and shareable brand experience.
The first floor features Cloud Cake desserts, ice cream, coffee, and gift-package displays, while the second floor showcases Cloud Cake fashion items such as T-shirts, hoodies, sweatshirts, caps, and eco bags.
Through the Jibbitz DIY experience, customers can customize their own apparel and accessories, turning Cloud Cake into a wearable, giftable, and shareable brand experience.
Company Profile
Character Fashion Startup Immersive Content
DFRAME PLATFORM CO., LTD.
D’FRAME Platform Co., Ltd. is a Korea-based IP content commerce company that develops and distributes participatory fashion and lifestyle products using its own character IP and artist collaborations.
Its main IP, Cloud Cake, is based on the idea of “a cake that remains as a memory when worn.” The IP is applied to T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages, allowing consumers to customize products and express personal emotions and messages.
D’FRAME has tested Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV. With copyrights, trademarks, registered utility models, and Shopify-based cross-border commerce experience, D’FRAME aims to expand Cloud Cake and other creator IPs into global merchandise, pop-up brand experiences, online commerce, and licensing collaborations.
Its main IP, Cloud Cake, is based on the idea of “a cake that remains as a memory when worn.” The IP is applied to T-shirts, sweatshirts, detachable fashion charms, accessories, and gift packages, allowing consumers to customize products and express personal emotions and messages.
D’FRAME has tested Cloud Cake through pop-ups in Seongsu, Hyundai Department Store, Lotte Gallery T, Shinjuku Marui in Japan, and exposure on Japan’s ABEMA TV. With copyrights, trademarks, registered utility models, and Shopify-based cross-border commerce experience, D’FRAME aims to expand Cloud Cake and other creator IPs into global merchandise, pop-up brand experiences, online commerce, and licensing collaborations.