Sidewalk Entertainment Inc.

Immersive Content
  • Website : https://www.stepin.ai/
  • Location : 1004 R&D Tower 396 World Cup buk-ro, Mapo-gu, Seoul, Republic of Korea
Sidewalk Entertainment Inc. is an AI startup pioneering new paradigms in content creation and consumption through real-time motion recognition technology. By leveraging advanced AI capabilities, the company delivers immersive and interactive user experiences while leading the evolution of global K-pop dance culture.​

STEPIN, developed and operated by Sidewalk Entertainment, is an AI-powered K-pop dance platform that integrates social media dynamics with gamification elements. Utilizing real-time motion recognition AI, STEPIN enables quantitative analysis and evaluation of dance performances, fostering user engagement through competition, participation, and reward-driven mechanics.​

STEPIN is available in two formats: a mobile application and an arcade platform.​
The mobile app has achieved over 370,000 cumulative downloads worldwide, establishing a solid global user base. Meanwhile, the arcade version is currently undergoing global proof-of-concept (POC) deployments. Amid the rapid expansion of K-culture, STEPIN has demonstrated exceptional traction at festivals and on-site events, consistently generating high engagement and enthusiastic participation as a next-generation experiential content platform.​

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